Senior Technical Product Marketing Manager

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Are you ready for more ownership and accountability for business results in your next role? Apptio, an IBM company, is a leader in the Cloud Financial Management / FinOps space - a critical component of Apptio's strategy to maximize the value of every dollar spent on technology. In a space that is expected to grow significantly over the next 5 years, you are the voice of the customer and the chief evangelist for your business, so get creative and deliver results!

Responsibilities:

• This role requires the ability to think strategically and translate market and industry trends, into practical product positioning, collateral, and effective marketing execution.
• Articulate the business value of Cloudability and contribute to thought leadership.
• Stay abreast of competitive developments and ensure our seller tools / GTM motion reflects these changes.
• Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, marketing campaign tactics and service packaging to drive the business.
• Plan the launch of new products and releases and manage the cross functional implementation of the plan.
• Influence product roadmap, feature releases and business strategy by understanding market and customer dynamics to advocate for the right investments.
• Partner with product management to distill high-value investments into compelling & differentiated product messaging.
• Work directly with customers to gather feedback on product, value proposition and messaging and build customer advocacy relationships.
• Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing and release schedules.
• Actively evangelize your product to prospects, partners and influencers through all available channels