Senior Growth Marketing Manager
This job is no longer available.
Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your role and responsibilities
Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go to Market (GTM) strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full-funnel campaigns and programs to life and optimize performance and business impact.
As the Sr. Growth Marketing Manager I, Integrated Campaigns, you will be responsible for running campaigns for a technical decision-maker audience globally at scale. This role demands strategic vision, hands-on project management, and cross-team collaboration to drive demand via campaign outputs for our most valuable target audience.
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Responsabilities:
- Develop and execute full-funnel campaigns targeting technical decision-makers across digital, events, email, and content channels.
- Collaborate cross-functionally with Product Marketing, Growth, Content, and Sales to align messaging and drive pipeline outcomes.
- Lead campaign planning and execution using Asana-defining goals, timelines, deliverables, and owning performance optimization.
- Create and refine campaign assets such as email nurtures and webinars tailored to the buyer journey.
- Analyze campaign performance and deliver clear, data-driven insights and recommendations to stakeholders.
- Contribute to a high-performing pod structure by facilitating alignment, managing dependencies, and maintaining high execution standards.
Required education
Bachelor's Degree
Required technical and professional expertise
Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go to Market (GTM) strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full-funnel campaigns and programs to life and optimize performance and business impact.
As the Sr. Growth Marketing Manager I, Integrated Campaigns, you will be responsible for running campaigns for a technical decision-maker audience globally at scale. This role demands strategic vision, hands-on project management, and cross-team collaboration to drive demand via campaign outputs for our most valuable target audience.
What you'll do (responsibilities)
- Develop and execute full-funnel campaigns targeting technical decision-makers across digital, events, email, and content channels.
- Collaborate cross-functionally with Product Marketing, Growth, Content, and Sales to align messaging and drive pipeline outcomes.
- Lead campaign planning and execution using Asana-defining goals, timelines, deliverables, and owning performance optimization.
- Create and refine campaign assets such as email nurtures and webinars tailored to the buyer journey.
- Analyze campaign performance and deliver clear, data-driven insights and recommendations to stakeholders.
- Contribute to a high-performing pod structure by facilitating alignment, managing dependencies, and maintaining high execution standards.
Preferred technical and professional experience
- Experience at high-growth tech companies.
- Experience marketing cloud services and/or software solutions.
- Experience marketing towards a technical decision-maker audience.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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