Product Marketing Analyst

Introduction

We're looking for a highly organized, detail-oriented Product Marketing Analyst to support go-to-market activities, content development, and product messaging. You'll play a critical role in driving clarity and consistency across our product marketing efforts-ensuring the right messages and content reach the right audiences at the right time.

This role is ideal for someone who excels at managing multiple projects, organizing information, and communicating and collaborating across dispersed teams.

Your role and responsibilities

• Develop, organize, and maintain core product marketing content (battlecards, presentations, one-pagers, web copy, etc.)
• Improve how sales, partners, clients, and prospects engage with content by organizing and presenting materials in a clear, self-serve manner
• Analyze and synthesize content usage data to support content and campaign development
• Support product launches with detailed project plans, timelines, and content deliverables
• Partner with Product, Sales, and Marketing teams to ensure consistent messaging across all channels
• Create and manage content calendars and asset libraries
• Track and report on the performance of product marketing content and programs

Required education

Bachelor's Degree

Required technical and professional expertise

• 2+ years of exceptional written communication skills; ability to translate complex ideas into simple, clear messaging
• Outstanding organizational skills; proven track record managing multiple projects and deadlines
• Strong attention to detail and commitment to content accuracy and consistency
• Analytical mindset with the ability to interpret data and extract actionable insights
• Proactive, self-starter attitude with strong project management skills
• Collaborative and adaptable-comfortable working across global teams and functions
• Experience in product marketing, marketing communications, or similar roles

Preferred technical and professional experience

• Familiarity with tools such as SharePoint, Monday or equivalent project management/content management tools
• Experience with website authoring tools (e.g., Wix, Squarespace)
• Experience working with international teams

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): Bangalore, India

Job ID: IBM-46376

Employment Type: OTHER

Posted: 2025-07-30T11:47:13