Partner Product Marketing Manager

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your role and responsibilities

Our Partner Product Marketing Manager defines our core solutions and services and leads the creation of the content and resources needed to market and sell our solutions globally. Additionally, this person will develop and lead development, execution, and measurement with the sales organization, alignment with Partner ecosystem.

Leads end-to-end Go to Market planning, execution and performance for a strategic ecosystem partner & product marketing

• Key member of the IBM partner product marketing owning the entire spectrum of GTM, alignment, relationship for a specific Strategic partner, and product marketing
• Works across IBM consulting, sales, all facets of marketing and communications leadership to execute the Go-to-Market plans for top revenue generating business priorities and offerings
• Drives integration of partnership offerings in brand messaging, content & demand engine
• Works closely with Partner GTM team to develop execution plan and alignment with Offering teams
• Manages market development funds & resources to support execution activities
• Drives the execution of the GTM plan to hit desired quarterly outcomes
• Manages content and messaging development for priority plays for strategic partner offerings
• Provides quarterly marketing outcomes updates to the business
• Aligns with events team to think outside-the-box and include Partner product offerings, messaging at priority events

Advocates for partnership across IBM Marketing and Sales

• Collaborates with GEO marketing leads to share the partnership messaging, product marketing, content and align on the local marketing strategy.

Advocates and Collaborates within IBM

• Engages Business Partners in launches, events, awards
• Identifies and assists in building client stories to promote externally
• Targets multiple audiences within the priority offerings - internal and external
• Product launches and marketing

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 7+ years in marketing background, partner/product marketing, relationship management, or similar experience.
• Apply effective process management and change management.
• Analytical competence and data driven decision making competence.
• Strong ability to communicate and collaborate across functions and geographies to drive influence.
• Proficiency with spreadsheets & presentation applications.
• Writing and presentations skills.
• Apply innovative thinking and decision making.
• Organization skills and good attention to detail.
• Agile and Client centric attitude.

Preferred technical and professional experience

• Previous marketing and market specific background.
• Previous experience with RTM (Routes to Market), Strategic Partnership Marketing and Product Marketing.
• Previous experience in digital marketing and performance management.
• Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Client-provided location(s): Research Triangle Park, NC

Job ID: IBM-46630

Employment Type: OTHER

Posted: 2025-07-23T11:46:08