Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into solutions.
Seeking new possibilities and always staying curious, we are a team dedicated to creating the world's leading AI-powered, cloud-native software solutions for our customers. Our renowned legacy creates endless global opportunities for our IBMers, so the door is always open for those who want to grow their career.
IBM's product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.
Your role and responsibilities
About the team
Do you have a passion for Product Led Growth and lots of ideas on how to make it happen? HashiCorp is looking for our next Director of Growth Marketing to lead the strategy, execution, and optimization of PLG campaigns across the company. This leader will play a pivotal role acquiring, activating, monetizing, and retaining new customers to help accelerate HashiCorp revenue to $1B and beyond. The position reports directly to the VP of Revenue Marketing.
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What you'll do
- Own and evolve the company's growth marketing strategy across multiple channels (e.g. paid media, SEO, email, website, etc.).
- Develop programs that increase acquisition of new users, accelerate free-to-paid conversion, and facilitate customer expansion to new products.
- Partner with Product and Engineering teams to define and optimize onboarding and product-led growth (PLG) experiences.
- Capitalize on the resourcing and capabilities of our new parent company IBM
- Use experimentation and data to improve conversion rates across key digital touchpoints (website, landing pages, sign-up flows, etc.).
- Define, monitor, and report on growth KPIs (CAC, LTV, acquisition & activation rates, etc.) and campaign performance; continually iterate based on results.
- Collaborate with the sales and field marketing teams to create cohesive experiences that support both self-serve and sales-assisted motions.
- Lead and mentor a high-performing team of growth marketers and channel specialists.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- 8-10+ years of experience in B2B growth or performance marketing roles, preferably in SaaS or developer-focused environments.
- A strong understanding of open-source, freemium, and PLG business models.
- A proven track record scaling digital programs that drive measurable pipeline and revenue growth.
- Expertise in modern digital growth strategies including SEO, SEM, social ads, content syndication, analytics platforms, A/B testing, web technologies and more
- A data-first approach to decision-making
- Comfortable navigating both strategic and tactical aspects of growth marketing.
- An exceptional cross-functional collaborator and communicator, especially with product, sales, and data teams.
- Experience hiring and developing high-performing teams
Preferred technical and professional experience
- Experience marketing to DevOps, platform teams, infrastructure, or security personas.
- Familiarity with HashiCorp tools or other open-source developer tools.
- MBA is a plus
ABOUT BUSINESS UNIT
IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.