Introduction
Ready to become the next IBMer? As a Digital Marketing Specialist, you'll be at the forefront of our content and communication strategies, driving meaningful connections through innovative, data-driven campaigns. You'll collaborate across dynamic teams-from design and marketing to Talent Acquisition-to create and optimize high-impact digital content. Whether it's crafting compelling newsletters, leading A/B tests, or enhancing our blog's discoverability with SEO, your work will help amplify our voice and reach. If you're passionate about blending creativity with analytics and thrive in a fast-paced, collaborative environment, this is your opportunity to make a lasting impact. Let's build something exceptional together.
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Your role and responsibilities
As a Digital Marketing Specialist, you will play a key role in managing and optimizing our Blog strategy and CRM-driven communications. You will support engagement through targeted digital marketing initiatives and digital content. Your key responsibilities will include:
- Creating, distributing, and tracking newsletters and email campaigns via the CRM platform, ensuring effective audience engagement.
- Cultivate an engaging creative culture within the cross-disciplinary design, marketing and Talent Acquisition teams, ensuring that diverse voices and perspectives are valued and integrated into the design process.
- Implementing SEO best practices to enhance site and content visibility and discoverability.
- Lead A/B testing campaigns.
- Troubleshooting technical issues related to content publishing, and email campaign performance.
- Analyzing data and generating reports to measure the effectiveness of digital marketing efforts.
Required education
None
Preferred education
Bachelor's Degree
Required technical and professional expertise
- 3+ years of experience in digital marketing.
- Strong understanding of HTML and basic CSS for troubleshooting and minor adjustments.
- Experience working with CRM platforms to build and track email campaigns and newsletters.
- Knowledge of SEO principles and best practices to optimize digital content.
- Strong analytical skills with experience using Google Analytics or similar tools to track website and campaign performance.
- Demonstrated ability to manage design deliverables, timelines, and engagement agreements.
- Exceptional communication, collaboration, and relationship management skills to work effectively across time zones and cultural contexts.
- Excellent verbal and written communication skills in English.
Preferred technical and professional experience
- Proven track record of contributing to an inclusive and collaborative team culture, fostering trust, motivation, and creativity.
- Experience working in cross-functional, global teams with flexibility for virtual and in-person collaboration.
- Familiarity with email automation tools and CRM integration.
ABOUT BUSINESS UNIT
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.