Account Based Marketing
Introduction
Account Based Marketing concentrates and combines sales and marketing as co-owners in engaging focus accounts/industry in a more direct way to deliver an integrated pre and post client experience, build new relationships, strengthen reputation and to drive toward shared business outcomes. ABM will make IBM more relevant to our clients. Data-driven marketing skill and knowledge of manufacturing industry are required.
Your role and responsibilities
Your Role and Responsibilities
This role is responsible for defining marketing strategy for Account Based Marketing for target accounts and help to build reputation, strengthen relationships/trust and drive signings/revenue.
1. Identifying Target Accounts and Developing Strategy
Focus on specific client accounts or industries to create highly tailored marketing strategies.
2. Collaboration with Sales Teams
Work closely with our sales department to align on shared business goals such as deal closures and revenue growth.
3. Delivering a Unified Customer Experience
Design and implement consistent customer experiences across all touchpoints, from pre-sales to post-sales.
4. Building Relationships and Trust
Deepen relationships with existing clients and establish trust with new ones through strategic initiatives.
5. Data Analysis and Insight Generation
Analyse customer and market data to support strategic decision-making.
6. Leveraging Industry Knowledge (e.g. Manufacturing)
Utilise expertise in specific industries (e.g. manufacturing) to address sector-specific challenges and needs.
7. Utilising AI and Digital Tools
Enhance and streamline marketing activities through the use of AI and digital technologies.
8. Engaging with Internal and External Stakeholders
Collaborate with global internal teams (sales, product, legal, communications) and external partners to drive projects forward.
Why This Role is Attractive
This is an ideal opportunity for those looking to take on a new challenge in a growing area of marketing. You'll engage directly with clients and help build relationships with some of Japan's leading enterprises. As this role involves managing accounts that contribute to approximately 60% of the company's total revenue, it is highly visible and strategically important within IBM. Perfect for professionals aiming to deepen their marketing careers.
Work Style
Hybrid working model. Expected to work from the Tokyo (Toranomon) office 1-2 times per week. While we value flexibility, we also encourage regular in-person collaboration, with office attendance anticipated several times a week.
Want more jobs like this?
Get jobs in Tokyo, Japan delivered to your inbox every week.
Required education
None
Required technical and professional expertise
Account Based Marketing concentrates and combines sales and marketing as co-owners in engaging focus accounts/industry in a more direct way to deliver an integrated pre and post client experience, build new relationships, strengthen reputation and to drive toward shared business outcomes. ABM will make IBM more relevant to our clients. Data-driven marketing skill and knowledge of manufacturing industry are required. Preferred Professional and Technical Expertise.
Preferred technical and professional experience
Experience in Account-Based Marketing (ABM).
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
Company Videos
Hear directly from employees about what it is like to work at IBM.