Director, Digital Media and Marketing

Primary Work Address: 4000 Jones Bridge Road, Chevy Chase, MD, 20815

Current HHMI Employees, click here to apply via your Workday account.

HHMI is focused on supporting and moving science forward in a variety of different ways ranging from conducting basic biomedical research, empowering educators, inspiring students, developing the next generation of scientists - even stretching into film and media production. Our Headquarters is in the greater Washington, DC metro area and is home to over 300 employees with expertise in investments, communications, digital production, biomedical sciences, and everything in between. The work housed here supports and augments the groundbreaking research conducted in HHMI labs across the nation. As HHMI scientists continue to push boundaries in laboratories and classrooms, you can be sure that your contributions while working here are making a difference.

• A Strategic Leadership Opportunity: Lead a talented team managing marketing, social media, visual media, and digital assets for one of the nation's premier scientific research institutions.
• Impactful Mission: Help shape the narrative of HHMI's groundbreaking scientific research and science education programs to key audiences through targeted digital campaigns.
• Creative Innovation Environment: Drive creative strategies across social and digital platforms, explore new channels, and develop fresh approaches to expand HHMI's reach and engagement.
• Data-Driven Excellence: Spearhead marketing efforts with a strong focus on analytics, results, and continuous improvement, directly influencing the success of HHMI initiatives.
• Competitive Total Rewards Package: Comprehensive healthcare, generous retirement contributions, paid leave, and additional programs that support well-being and professional development.

• Provide leadership and direction for all Marketing activities, including paid strategy, and work with external marketing partners. Designs marketing campaigns to reflect priorities established by HHMI senior leadership - increasing awareness of HHMI programs within the scientific research community to drive interest and ensure competitive, high-quality applicant pools across HHMI. Aligns marketing with overall Communications strategy and brand guidelines.
• Proactively monitor and report on campaign metrics to ensure success, adjusting strategy as needed to achieve desired outcomes. Responsible for meeting established marketing campaign targets and goals.
• Serve as a resource on marketing best practices in higher education and related settings and provide guidance to direct reports and other Communications team members to ensure content is targeted and effective.
• Provide oversight for social media management including coordination with sub-brand accounts (Tangled Bank, BioInteractive, and Janelia). Aligns social media strategy with HHMI priorities to reflect programmatic and operational needs. Works with their team to develop strategies to reach audiences through new platforms not historically used by HHMI and through creative strategies on existing platforms.
• Work collaboratively with Director, Leadership Communications and External Relations and provides real-time updates on social media metrics and activity during critical events.
• Work closely with the Marketing Manager to develop and maintain visual brand standards.
• Coordinate and oversee the production of Visual Media for use on internal and external channels. Oversee contract graphic designers, including managing schedule, budget, design, and scope.
• Provide leadership and direction for the Digital Media Asset Management platform and HHMI's websites, including ongoing redesign efforts.
• Champions HHMI values by creating an inclusive, collaborative environment focused on excellence and innovation.
• Responsible for the direct and indirect supervision of five (5) employees.

• A bachelor's degree is required; an advanced degree is strongly preferred.
• Ten plus years of experience in the communications field, including marketing, social media, and visual communications expertise.
• Ten plus years of experience in positions of increasing supervisory and management-level responsibility involving direct supervision of employees and external resources.
• High-level proficiency with digital technologies, visual media, and multiple social media communications tools and analytics and demonstrated knowledge of marketing best practices applicable to non-profit and higher education environments.
• Experience in higher education marketing and sales funnel model preferred.
• Creative, disciplined thinker who actively seeks and encourages new approaches and ideas to advance the mission of the Institute.
• Excellent oral and written communication skills.
• An aptitude for using quantitative and qualitative data in making decisions and measuring success, while recognizing the limits of metrics.
• Demonstrated knowledge of social media and marketing analytics.
• Demonstrated ability to work with subject-matter experts in diverse fields outside of one's area of expertise.
• Skilled manager who encourages the open exchange of ideas and sharing of information as foundations for enabling autonomy and strong decision-making.
• Demonstrated ability to lead multi-disciplinary teams in a highly collaborative environment.
• Demonstrated ability to work effectively with colleagues at all levels as a positive and diplomatic team player.