As a Sr. Media Buyer, you will play a crucial role in developing and executing media strategies that effectively reach target audiences while maximizing client budgets across the National, Enterprise and Top Accounts teams. In this role, you will own the strategic recommendation elements and negotiations with media companies for clients, including researching media options, negotiating rates, and analyzing campaign performance to optimize future media buys.
The role we play is significant and we strive to exceed our goals and client expectations, while learning, growing, and having fun as a team along the way.
Are you in? Come talk to us, we would love to tell you more!
About the job:
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The Sr. Media Buyer will focus efforts around these core functions:
- Discovery
- Negotiations
- Implementation
- Optimization
- Results
As the Sr. Media Buyer, you will negotiate with media outlets and speak directly with clients. The primary media focus is on TV, with secondary media to include Radio, Cable and Outdoor.
This is an individual contributor role with no direct reports and will own the strategic elements of the client relationship while the current/existing managers will own people management of teams and execution disciplines.
Expectations:
You must have applied experience in media buying at a senior level, with an advanced knowledge of Broadcast and Cable TV, Radio, and Outdoor placements and negotiations.
- Advertising Strategy
- Project Management
- Negotiations
- Attention to detail
- Consumer Insights
- Analytics
- Implementation of Data -Driven Decisions
Responsibilities:
- Develop and implement media plans that align with client goals and objectives.
- Conduct market research to identify target audiences and suitable media channels.
- Negotiate media buys with various vendors to secure the best rates and placements.
- Analyze campaign performance metrics and provide actionable insights for optimization.
- Maintain strong relationships with media vendors and clients to facilitate effective communication and collaboration.
- Prepare and present media proposals and campaign results to clients.
Key Qualifications:
- Proven experience in media planning and buying, with a strong understanding of digital and traditional media channels including TV, Radio, OOH, Print and OTT/CTV.
- Excellent negotiation skills and the ability to build rapport with media vendors.
- Proficiency in Excel and other analytical tools to track and analyze campaign performance.
- Strong communication and interpersonal skills to effectively interact with clients and team members.
- Deadline and detail oriented with exceptional organizational skills.
- Experience with SRDS, Kantar, Nielsen and comScore is a plus.
- Experience in advertising and familiarity with linear TV is required.
- Minimum 5 years proven experience as effective media buyer and media planner
- Demonstrated ability to manage multiple projects, vendors, and deadlines in a professional, relationship-focused, fast-paced environment
Performance Measurements Include (but are not limited to):
- Ability to connect professionally with other teams to ensure smooth and on-time deliverables
- Ability to drive urgency with internal and external teams to meet & exceed client commitments
- Ability to identify product diversification, revenue retention and expansion opportunities
- Ability to make recommendations and facilitate remediation efforts for distressed accounts or clients that lack strategic direction (the latter especially applicable to new brands)
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The annualized base salary for this role will range between $80,000 and $100,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.