Manager, Email Marketing

We’re looking for an experienced digital marketer who will help transform Hootsuite’s Email Marketing from a communication channel to a performance channel. You have extensive knowledge in email marketing trends, technologies and best practices, which you use to drive results through email programs. You clearly understand the impact of email as a channel in monetization, lead generation & retention targets. Reporting to the Senior Director, Marketing Growth, you’ll be working with other Digital Channel teams to create a best-in class omnichannel experience for our customers while powering our business.

WHAT YOU’LL DO:

• Set the strategic priorities and vision for Email Marketing as a Go To Market and Customer Engagement Channel with the Senior Director, Marketing Growth.
• Responsible for the performance of email (including reporting and analysis) as a marketing channel, proposing strategy updates to senior management.
• Monitor and manage email deliverability, proactively resolving any issues that may impact the email channel.
• Responsible for identifying opportunities to create new email programs and optimize existing ones, in support of monetization, lead generation and customer retention targets.
• Own email program design, experiment strategy, and processes relating to email marketing.
• Play an active role in building a best-in-class team, with a responsibility to contribute best practices and serve as a role model, nurturing the team member’s growth and professional development.
• Perform other related duties as assigned

WHAT YOU’LL NEED:

• Extensive experience in digital marketing and significant leadership experience
• Solid understanding of B2B lead generation and email best practices.
• Experience reporting on email program and campaign performance to senior stakeholders and making recommendations for optimisation, as well as on developing successful new campaigns or programs, and running experiments to optimise existing ones.
• Experience working in systems like Marketo, SFDC, Litmus, ReturnPath and other related platforms.
• Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess importance of tasks and decisions
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Courage: steps up to address difficult issues, saying what needs to be said
• Accountability: holds self and others accountable to meet commitments
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; builds an integrated plan for course of action to accomplish this vision
• Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.