Marketing Communication Specialist - APAC

The opportunity:

Hitachi Energy Service is a trusted lifecycle partner, providing customers with secure, sustainable, and innovative service solutions, globally. Our Service offerings empower customers & partners to holistically manage the asset lifecycle-from start-of-life (e.g., Install & Commission), through services designed to strengthen operational-life (e.g., Upgrade, Repair & Extend), to end-of-life activities (e.g., Replace & Decommission). Designed to adapt to every O&M strategy, services can be procured stand-alone or as part of an EnCompass™ partnership agreement. Additionally, the net-zero transition begins with the Installed Base and we continue to innovate across our 'Sustain & Decarbonize' category, which includes our made-for sustainability offerings.

The Marketing Communications Specialist - APAC is responsible for developing and executing regional marketing and communication strategies aligned with business objectives for the Business Unit Service, managing the creation of marketing materials, oversee customer engagement initiatives, and ensure effective collaboration with cross-functional teams. The role also responsible in monitoring performance metrics and gather market insights to drive continuous improvement and brand awareness.

• You will create and implement go-to-market marketing, communication, and promotional strategies to enhance awareness and positioning of products and solutions, develop and oversee the HUB marketing and communication plan to meet regional business objectives, ensuring alignment with business unit and company strategies and conduct analysis of competitors' marketing initiatives and benchmark them against market standards to identify strategic opportunities for marketing efforts.
• You will plan, implement, and support marketing and communication initiatives, including customer engagement programs and sales enablement efforts, collaborate closely with teams across the organization, including HUB marketing and sales, application engineering, regional product managers, and global marketing teams and manage and execute HUB marketing campaigns and customer engagement activities, including the planning and evaluation of regional events.
• You will proactively gather customer feedback, success stories, and application cases to develop external marketing content such as articles, white papers, and communication stories, track and analyze the return on marketing investment (ROMI) for HUB marketing activities and evaluate the performance of promotional campaigns.
• You will oversee external communications activities, including media relations, press releases, blogs, social media initiatives, and the development of marketing collateral.
• You will drive internal communication activities, including town halls, organizational announcements, newsletters, and employee engagement initiatives, support HUBs in obtaining effective marketing materials to present to customers and provide support for their customer engagement initiatives.
• You will be responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines.
• Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

• You hold a degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 10 years of experience in product marketing or marketing management.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms.
• Proven ability to manage multiple projects simultaneously with a focus on results and deadlines.
• Strong analytical skills with a focus on data-driven decision-making and performance evaluation.
• Excellent verbal and written communication skills with the ability to present complex information clearly and persuasively. Strong commitment to understanding customer needs and delivering exceptional value and service.

• Employer-sponsored medical plan (inc. dental care and optical).
• Provident Fund
• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance.
• Hospitalization Insurance.
• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.).