Job Description
JOB OVERVIEW:
This position is responsible for monitoring and tracking performance across the eCommerce website. They will identify and analyze KPIs such as website conversions, attrition rates, lifetime value, and site utilization to determine what strategies are most effective and look for opportunities for improvement. This role serves as a resource to other teams as they will provide analytical insights to inform future strategic decisions.
KEY RESPONSIBILITIES:
- Monitor, track, and report website performance analytics including campaigns, cart abandonment and product recommendation strategies
- Define additional metrics to track based on business needs
- Continuously monitor KPIs and provide recommendations to digital marketing team to improve marketing functions and investments
- Collaborate with business stakeholders to understand data and analytical needs to support global and market specific initiatives
- Monitor promotion-specific metrics and communicate insights to the Promotions Specialist to inform them of promotion and campaign performance
- Provide insights to Optimization and Marketing teams and recommend areas for spend
- Organize and present reports with clear visuals on a weekly, monthly, and quarterly basis to marketing stakeholders
- Measure campaign performance against set KPIs to determine if campaign has met their marketing goals and then reports to eCommerce leadership team
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SPECIFIC KNOWLEDGE & SKILLS:
- 3+ years of experience in an analytics role, preferably in eCommerce
- Able to think critically and solve complex problems in a timely manner
- Strong data analysis skills and able to transform data into valuable insights and visuals
- Able to manage web analytics by collecting, reporting, and analyzing data across site functions
- Able to create and maintain dashboards that communicate data analysis in a digestible format
- Able to work with others within given function and across organization
- Expertise in web analytics management, data aggregation & analysis, and analytics reporting management
GENERAL SKILLS & COMPETENCIES:
- Good understanding of industry practices
- Proficient with tools, systems, and procedures
- Basic planning/organizational skills and techniques
- Good decision making, analysis and problem solving skills with ability to multi-task
- Good verbal and written communication skills
- Good presentation and public speaking skills
- Good interpersonal skills
- Basic conflict resolution skills
- Developing professional credibility
MINIMUM WORK EXPERIENCE:
Typically 3 to 5 or more years of increasing responsibility in terms of any applicable professional experience.
PREFERRED EDUCATION:
Typically a Bachelor's Degree or global equivalent in related discipline.
TRAVEL / PHYSICAL DEMANDS:
Travel typically less than 10%. Office environment. No special physical demands required.
KNOWLEDGE:
Advanced intermediate level professional; knowledge within own discipline and developing basic knowledge of organization, processes and customers. Good judgment, sound analytical ability, evaluation, originality and ingenuity required to perform tasks. Frequently apply the fundamental concepts, practices, and procedures of a particular field. Apply company policies and procedures to resolve a variety of routine and non-routine issues.
COMPLEXITY:
Work on problems of moderate scope and impact where analysis of situations or data requires a review of a variety of factors. Analyze possible solutions using standard procedures to solve a range of straightforward problems; may recommend solutions to business challenges. Demonstrate good judgment within defined procedures and practices for obtaining solutions. Build productive internal/external working relationships.
SUPERVISION:
Receive a moderate level of instruction on day-to-day work and general instruction on new projects or assignments. Assignments can be broad in nature.
PERFORMANCE REQUIREMENTS:
Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.