Hachette Book Group is seeking a solutions-focused, creative, motivated, and data-driven Digital Marketing Assistant, reporting to the Assistant Marketing Director in the Executive Marketing Strategy department.
The ideal candidate will be a detail-oriented content creator with a sharp eye for design, a love of storytelling, and a passion for crime fiction (among other genres). This role is ideal for someone who lives and breathes content—from crafting email marketing, curating the website, and creating social posts to brainstorming video ideas. The candidate will play a key role in shaping how our books are discovered, with a strong focus on visual storytelling and consistent brand aesthetic. Whether it’s segmenting email audiences, editing a reel for our latest book, planning a virtual event with one of our authors, or coordinating with various departments, the candidate bring creativity, curiosity, organization, and a love for genre-driven marketing to the table. Primarily focusing on verticals including Novel Suspects and Open Book, this role has growth potential in other Executive Marketing Strategy campaigns.
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The role is NYC based; HBG's current hybrid working model is three days in the office per week.
Responsibilities include:
- Create engaging and visually appealing content (static and video) for multiple social platforms that align with brand aesthetic
- Coordinate content calendars and collaborate with imprint marketing teams to gather assets and ensure the timely launch of all campaigns
- Write SEO-rich marketing copy, ensuring consistency in voice and tone
- Stay up to date on trends and help grow audience engagement
- Execute campaigns using our email marketing platform
- Assist in email segmentation strategy and list management
- Manage and update campaign landing pages
- Support influencer outreach and ongoing communication
- Support daily marketing operations, including tracking projects, managing timelines, and file organization
- Help coordinate virtual events in partnership with internal imprints
- Participate in event planning, tech rehearsals, and day-of event support
- Communicate effectively with authors, partners, and internal teams
- Provide social media analysis and recommendations
Skills & Qualities
- Strong written and verbal communication skills
- Experience in Canva, Adobe Creative Suite, or other design tools
- Comfortable creating and editing short-form video content (Reels, TikToks, etc.)
- Some knowledge with email marketing platforms (e.g., Mailchimp, Klaviyo, or similar)
- Highly organized with attention to detail and ability to juggle multiple projects
- Comfortable working with data and reporting on campaign performance
- Proactive, curious, and eager to learn new tools and techniques
How to Apply: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $47,500. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services.
Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.