Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in paid media or digital growth marketing.
- Experience growing subscription businesses either in B2B or B2C environment.
- Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
- Experience developing relationships and working collaboratively with multiple cross-functional partners in a matrixed organizational structure.
- Expertse in managing and optimizing paid media campaigns across Google ad networks (e.g., Google Search, Programmatic display, and Video (i.e., GDN and DV360), YouTube, and more).
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About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the Performance Marketing Manager for Google Workspace, you will lead the paid digital marketing strategy for APAC targeting SMBs and Enterprise businesses, and be an influential part of defining the global acquisition strategy. From determining appropriate audience segmentations, media plans, bid strategies, to developing media measurement plans and insight generation, you'll help shape the marketing of Google Workspace and grow its customer base. This means you will work with a cross-functional team across Product Marketing, Customer Marketing, Product, Sales, Analytics, and global Centers of Excellence to align the digital marketing strategy with the evolving needs of the business. The role enables you to directly impact the growth of Google Workspace helping more businesses and solopreneurs transform the way they work.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Lead paid media strategy for the APAC to meet business objectives while partnering with other regional leads to share best practices globally.
- Manage the agency team responsible for delivering campaigns and partnering with internal Centers of Excellence across Media Lab, Media Lab Measurement and Optimization, and Growth Lab to deliver high performing campaigns that deliver on our growth goals.
- Drive media learning and measurement agenda prioritizing tests that impact positive incremental business growth.
- Represent regional performance and market trends in executive reviews providing recommendations on how to optimize budget to meet business objectives.
- Oversee and support creative production and message testing in partnership with the brand team and social teams.