Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Candidates will typically have 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns and providing client solutions.
- Typically 4 years of experience in a client-facing role working with partners across multiple levels.
- Ability to communicate in Italian fluently to support client relationship management in this region.
- Experience with the display ecosystem of ad networks, DSPs, first and third-party audience aiming and technology, online measurement, ad operations, and Google display ad buying delivery and measurement platforms.
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About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you'll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Develop knowledge of DV360 to provide the Customer/Agency with media campaign solutions and proposals focused on maximizing access to relevant inventory and agreement types, and identify and capture unaddressed DV360 potential for customers.
- Work closely with Google Ads and SA360 teams to ensure alignment with customer objectives and Joint Business Plans.
- Manage account growth through activating campaign solutions, developing campaign strategy and optimizing for customer KPIs. Ensure high quality campaign performance, leverage ad-serving reporting and insights to enable future sales.
- Conduct ongoing media performance strategy management with trading leads. Highlight insights around how optimization could be improved via feature adoption.
- Contribute to global scaled solutions efforts, including best practice guides and case studies to create confidence in the platform.