Sr Marketing Analyst

JOB DESCRIPTION

Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

RESPONSIBILITIES

About the role

If you're a data-driven marketer with a passion for uncovering insights and driving strategy, GM Financial has an opportunity for you.

The Sr. Marketing Analyst plays a key role in supporting consumer acquisition programs and digital marketing channels by delivering actionable analysis, insights, and recommendations. You'll collaborate with stakeholders to define KPIs, build dashboards, design experiments, and communicate results that influence decision-making and enhance customer experiences.

In this role you will:

• Deliver analysis, insights, and recommendations to support GM Financial's consumer acquisition and digital marketing efforts
• Collaborate with stakeholders to define goals, establish KPIs, and ensure accurate tracking and measurement
• Develop dashboards and reporting tools to monitor campaign and channel performance
• Communicate results to internal audiences, including senior leadership, using effective data storytelling techniques
• Identify data discrepancies and work with Integration and Developer teams to resolve issues
• Design and manage controlled experiments (A/B, Multivariate, etc.) from start to finish

• In-depth understanding of statistical analysis and software (SAS, Python, SQL, etc.)
• Advanced proficiency in Microsoft Excel
• Experience with dashboarding tools like Power BI and/or Tableau
• Knowledge of marketing measurement methodologies (A/B testing, lift analysis, regression, etc.)
• Strong foundation in statistics (significance testing, sampling, correlation, bias, etc.)
• Familiarity with digital marketing KPIs and tools
• Hands-on experience with Adobe or Google Analytics is a plus
• Ability to translate marketing goals into technical and analytical applications
• Critical thinking and problem-solving skills
• Strong communication and presentation abilities
• Detail-oriented with excellent time management and prioritization skills
• Ability to build relationships and gain consensus across teams

• 5+ years of relevant experience required; 2+ years of hands-on experience with statistical analysis software required
• Bachelor's Degree in Marketing, Economics, Business Administration, Statistics, or a related quantitative field required; Master's Degree preferred