Product Marketing Manager II

JOB DESCRIPTION

Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience.
Function as a strategic link between business stakeholders, channel owners and technology teams to drive successful correspondence development.
Manage customer communications for every touchpoint along the journey, ensuring that communications align with marketing plans and our business goals.
Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints.
Establish and nurture relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B marketing strategies through stewardship, influence, motivation and change leadership.
Influence high-level prioritization of marketing initiatives, aligning experiences across channels and touchpoints to ensure the best business results.
Identify and execute opportunities within the customer lifecycle and work with cross functional product teams and business stakeholders to take testing to market
Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets.
Understand and evangelize the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences
Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
Support end-to-end, cross-channel customer journey correspondence though collaboration, contributing to an aligned and consistent customer experience
Participate in the planning for the future direction of B2C/B2B channels and features by combining customer needs and insights with quantifiable business cases to establish program roadmaps and strategies that are built on consensus and buy-in from senior leadership.

RESPONSIBILITIES

Experience in lifecycle marketing, account management, product marketing, product management, road mapping, and agile methodologies
Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc
A proven track record of project execution, completing campaigns or projects on time and on budgetExcellent prioritization, time management, organization, and follow-up skills with the ability to manage multiple projects simultaneously
Self-driven leader who can take initiative and carry projects from start to finish
Ability to dive into performance measurements with teams to help optimize and find key insights into performance
Ability to synthesize analytic results into relevant and strategic recommendations
Strong analytical skills, with the ability to assemble and interpret data, create executive summaries and deliver business insights
Ability to understand and explain complex issues and clearly identify and communicate the situation at a high level
Exceptional interpersonal, communication (verbal and written), cross-collaboration and team skills
Ability to create and manage a roadmap of campaign features and enhancements

QUALIFICATIONS

Normal office environment
Work Experience
2-4 years as a product marketer or similar role Req
Education
High School Diploma
Associate Degree