Communication Specialist III

JOB DESCRIPTION

Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

RESPONSIBILITIES

About the role

If you're a creative and confident copywriter looking to make an impact on a growing in-house marketing team, GM Financial may be the perfect fit for you.

The Communication Specialist III is a versatile writer and editor who creates engaging content that connects with customers, dealers, and employees. You'll collaborate with stakeholders across the company to develop strategic, multi-channel campaigns and craft compelling messages that inspire action. From websites and social media to video scripts and internal communications, you'll bring the GM Financial brand voice to life across a wide range of formats.

In this role you will:

• Write and edit engaging B2B and B2C content aligned with strategic communication goals
• Manage multiple deadline-driven projects from concept through approvals and execution
• Develop new ideas to support and enhance the department's content strategy
• Collaborate with internal departments and act as a communication liaison across the company
• Identify key messages and create content that promotes a best-in-class customer experience
• Track, measure, and optimize communication efforts to improve engagement and outcomes
• Provide grammar, editing, and marketing support to other departments as needed
• Assist with marketing events and initiatives as required
• Promote a collaborative and creative culture through teamwork and idea sharing

• Knowledge of advertising through social channels and principles of SEO, including keyword research
• Familiarity with AP style and development of digital and traditional marketing collateral
• Understanding of electronic and print communication processes and organizational communication theories
• Experience with brand messaging, social media strategy, and video production
• Strong project management and time-management skills with the ability to prioritize multiple initiatives
• Advanced written and verbal communication skills, including writing for online and print publications
• Demonstrated creativity and immersion in social media platforms
• Ability to work independently, lead projects, and build relationships across teams
• Strong interpersonal and presentation skills to communicate with all levels of the organization
• Highly developed writing and editing skills with attention to detail and deadline sensitivity
• Proficiency in Microsoft Office Suite and other basic software applications
• Ability to articulate messages clearly across all media formats
• Self-starter and team player with a passion for collaboration and continuous improvement

• Bachelor's Degree in journalism, mass communications, public relations, or a related field required
• 5-7 years in journalism, corporate communications, or marketing required