About GeoBlue
Traveling abroad? Moving for your job? Studying in another country for a semester? GeoBlue offers group and individual health plans for travelers and expats around the world.
We combine the latest in technology with worldwide healthcare expertise and a commitment to unsurpassed service to deliver first-rate global medical assistance and health benefits for world travelers. We are proud to say we set the standard for service and innovation in the health services industry.
We are currently seeking a Digital Marketing Specialist, Social Media & Content for our Digital Marketing team. This is a remote home office position with occasional meetings in the King of Prussia office for those who are local to PA. This role will report to the Director of Digital Marketing and collaborate closely with other Digital Marketing Specialists focused on email marketing, marketing automation, and SEO and PPC to ensure a cohesive digital strategy that supports the customer journey.
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What You Will Do:
As a social media and content specialist, you will leverage your expertise in content strategy, audience engagement, and community management to enhance brand presence and drive meaningful interactions across social platforms. Additionally, you will:
• Influence and execute a strategic social media content plan to enhance brand awareness, engagement, and audience growth across key platforms such as Meta and LinkedIn
• Create compelling short-form content that aligns with brand messaging and resonates with segmented audiences, supporting lead nurturing, customer journey initiatives, and best practices for each channel
• Manage and engage with online communities, responding to comments, messages, and discussions to foster meaningful relationships and brand loyalty
• Leverage audience segmentation and data-driven insights to tailor content and maximize engagement across different customer personas
• Collaborate with all marketing teams to align social media efforts with broader marketing campaigns and business objectives as well as partner with the Digital Marketing Specialists to execute paid social media campaigns, optimizing targeting, lookalike audiences, creative, and performance across platforms
• Track, analyze, and report on social media performance using tools like Sprout Social, Hootsuite, and native platform analytics to refine strategy and improve results
• Stay up to date on social media trends, algorithm changes, and best practices, identifying new opportunities to enhance engagement and brand visibility
Your skills and Experience:
• At least 3 years of hands-on experience in social media and content marketing, with a proven track record of managing and executing multi-channel strategies across organic and paid social platforms
• Demonstrated success in driving engagement, audience growth, and lead generation through data-driven content strategies, audience segmentation, and social media best practices
• Strong short-form copywriting skills, with the ability to craft compelling, brand-aligned messaging that resonates with target audiences across various social platforms
• Experience in community management, fostering audience interactions, responding to inquiries, and maintaining a consistent brand voice
• Proficient in social media management and analytics tools, such as Sprout Social, Hootsuite, Meta Business Suite, and native platform insights
• Experience with Google Analytics 4 and Google Tag Manager to track and analyze content performance
• It would be a plus if you had basic graphic design skills using Canva, Photoshop, or Illustrator or some familiarity with Salesforce Marketing Cloud or similar CRM platforms
What's In It for You:
• Flexibility to work in a remote home office. We make sure you have the equipment
• Competitive base pay plus annual bonus targets
• Solid medical plans, with Telemedicine available
• 401(k) with generous company match
• Robust PTO accrual program with carry-over option
• 9 paid holidays in addition to one floating holiday and one volunteer day
• Employee assistance and wellness support 24/7
• Free international healthcare coverage and work abroad arrangements available
• Tuition reimbursement
• Paid parental leave, Pet insurance, Identify theft and legal coverages available
Competitive base pay starting at $60,743. Compensation is based on prior/relevant experience and skill level in a similar role.
GeoBlue's vision is to build the healthcare services company most loved by the globally mobile. To learn more visit Careers | GeoBlue Company