SUMMARY:
GEICO is seeking an innovative Manager, Integrated Social Media to join the Integrated Marketing & Media team. This individual will combine their expertise across digital media, performance marketing, content development, and media analytics to lead and evolve GEICO's paid, owned, and earned social media strategy and execution. This individual will have oversight across all social channels and partners - from start to finish - and will be responsible for transforming our current strategy, leading our future vision for social innovation testing, and partnering with our agencies to deliver executional excellence. It's critical that this individual has a solid understanding of how social media and PR can partner together to create meaningful social-centric brand moments that drive conversation and engagement. The ideal candidate will build internal partnerships and work cross-functionally with their peers in Marketing Insights & Analytics, Marketing Strategy, Marketing Operations, Creative, IT, and Procurement to move projects forward efficiently and effectively.
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Key Responsibilities:
- Lead the strategy, development, and implementation of GEICO's end-to-end social media strategy - driving customer engagement and performance
- Oversee partnerships across community-based platforms - including Meta, TikTok, Pinterest, Snap, YouTube, etc. - to ensure that GEICO has access to innovative opportunities that drive engagement, grow our 1PD, and convert customers
- Serve as social media SME across the Marketing Department- understanding, leveraging, and activating against customer behavior, user journeys, and platform evolution to acquire new customers and upsell current customers
- Design a strategic paid, owned, earned and shared social calendar that draws from multiple content sources including but not limited to agencies, sports partnerships and creators.
- Develop earned-first, social-centric ideas to drive brand equity and business outcomes
- In partnership with Marketing Analytics, evolve GEICO's social media measurement framework - develop and align on methodologies, business projections, targets, and learning agendas
- Partner with in-house community management team to assess customer sentiment and draw actionable insights
- Collaborate with cross-functional partners to align on project priorities, milestone management, business objectives, audience development and activation, integrated measurement frameworks and interdependent implications
- Oversee project costs and ensure budgets are pacing appropriately
- Strong demonstrated ability to build and influence lasting relationships with key stakeholders across all levels of the organization
- Proven track record of creating, executive, and leading social marketing in a large, matrixed organization and/or a rapid growth environment
- Ability to prioritize and pivot between high-level social strategy and day-to-day platform execution with a nimble team
- Comfortable analyzing performance metrics across multiple social management tools and optimizing content for maximum impact
- Outstanding interpersonal and communication skills (verbal and written) with the ability to synthesize complex work streams and quickly propose solutions
- Well-versed in performance marketing channels, influencer marketing, audience development/activation (1P/2P/3P data), adtech platforms, and analytics solutions (DSPs, DMPs, SEM bid management platforms, etc.)
- Outstanding judgement - ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve; operates with a tense of personal and team accountability
- Thrives in ambiguity and a fast-based marketing environment - previous positions in transformational organizations
- Strong skills in resource planning, tasks assignment, dependency mapping, benefits realization, and risk management
- Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk taking
- Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals
- Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations
- Imports and Exports Good Ideas: Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others
- Make the complex simple - through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons
- Effectively field immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO
- Hybrid - 3 days/week
- GEICO Office location
- Chevy Chase, MD
- New York City, NY
- Chicago, IL
- GEICO Office location
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you'll enjoy our Total Rewards Program * to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.