We are looking for a customer-centric, dynamic leader with extensive brand management, cross-functional planning, creative stewardship, and customer insights experience to join GEICO as a Director, Brand Management. You will launch the brand management capability within the GEICO Marketing Department, set the ambition for the practice, and drive the organization in establishing the best methods, tools, and ways of working that deliver on that ambition. As an individual contributor, you will collaborate with Marketing practice leads to create impactful, industry leading, and business driving initiatives, while ensuring a cohesive narrative across all customer touchpoints.
Our department's hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois.
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Responsibilities
- Drive both short and long-term brand growth and profitability
- Collaborate with Finance and PPM stakeholders to align on LOB goals and monitor progress against those goals
- Develop and maintain relationships with all Marketing practice leads to ensure alignment in overall planning and successful execution
- Serve as the hub to the Marketing wheel connecting practices, such as sponsorship, media, creative, analytics, influencer, entertainment, corporate comms, and customer journey marketing
- Set the strategic agenda that will keep the cross-functional Marketing department focused on the business and customer priorities
- In partnership with Sponsorships, Media, and Creative, determine how to invest the LOB's annual Marketing budget to build industry leading Marketing plans across paid, earned, owned, and shared customer touchpoints
- Partner with our Culture Marketing group and the DEI COE to ensure inclusion throughout all Marketing initiatives
- Lead the creation of short and long-range business plans, setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights
- Analyze untapped customer opportunities and product/service white space, to identify new business and profit growth areas, as well as opportunities to grow brand favorability
- Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention and cross-sell
- Identify territories and moments rooted in clear insights for media selection and creative development
- Produce quarterly brand business reviews highlighting actionable insights that Marketing practice leaders can use to enhance future work and improve business results going forward
- Partner with Marketing Finance to build LOB budgets and investment allocations across customer segments and distribution channels
- Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes
- 8+ years of experience in brand marketing preferably with a Fortune 500 company
- Bachelor's Degree; MBA preferred
- Change agent who thrives in creating clarity in ambiguity
- Ability to drive strategy and execute with speed and high quality
- Comfortable producing and overseeing a high volume of work
- Experience in transformational organizations providing clear analysis of future opportunities and guidance on how to act now
- Significant experience in developing presentations for audiences at all levels
- Strong consultative partner and strategic thinker comfortable collaborating at all levels on complex issues for enterprise and product level initiatives
- Experience in evaluating creative concepts and assets based on strategic alignment and business impact
- Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders
- Well versed in gathering data and developing qualitative insights to develop strategic plans
- Demonstrated success in writing clear briefs that inspire exceptional work
Annual Salary
$137,000.00 - $224,000.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you'll enjoy our Total Rewards Program * to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.