About Banana Republic
Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.
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About the Role
The Social Media Creative Lead will strategize, concept and execute creative design with direction from the Director of Creative, Director of Social Media, and in partnership with the broader creative team. The role is an exciting opportunity to evolve the Banana Republic social brand presence and distinct product offering with content that delivers newness and engagement on organic and paid social channels. This role will be responsible for owning graphic design and art direction on social from concept through to delivery, working from briefs as well as initiating and pitching concepts.
What You'll Do
- Concept, develop and execute content inclusive of art direction and graphic design for paid and organic social media channels, inclusive of Instagram grid posts, IG stories, Reels, TikTok, and Pinterest, among others
- Concept and execute short form video content and animation, inclusive of storyboarding, art direction, and editing treatments
- Pitch and execute innovative social first concepts to amplify business goals and initiatives
- Translate campaign themes into compelling social channel specific content
- Stay abreast of social media landscape (Tiktok, Instagram, Pinterest, influencers and creators, etc.) and infuse trends into brand relevant design executions
- Think strategically to translate data and insights into creative, social-first content that delivers results
- Own and oversee work through lifecycle of project -- concept, design and development, refinement, execution
- Maintain accuracy and attention to detail throughout all deliverables
- Partner with production partners to revise and refine design assets for delivery
- Collaborate with cross-functional teams including PR, strategy, copy, project management, production, and more
- An innovative and conceptual graphic designer and creator, skilled at merging art with commerce
- You have a compelling portfolio of distinctive design work with elevated brand expressions
- A knowledge of fashion, design, image making, and branding with a highly refined sensibility
- Inspired by the changing creative landscape -- you're social, experiential, and brand obsessed
- Experience with video content creation and digital animation, digital storytelling
- Passion and pop culture, trends in social media, understanding of landscape and performance drivers
- Refined design sensibility and typography skills
- Strong organizational skills, keen eye for detail, and ability to manager multiple projects at once
- You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot at the speed of social trends
- Love collaboration, discourage competition
- 5+ years relevant design experience, retail or luxury background preferred
- Expert in the Adobe Suite, Premiere, After Effects, Keynote, social apps and design tools
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.
- Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
- Employee stock purchase plan.
- Medical, dental, vision and life insurance.
- See more of the benefits we offer.
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelinesafter being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.