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Trending Reporter

El Paso, TX

The El Paso Times, part of the USA TODAY Network, is looking for a high-energy, curious reporter to join our trending journalism team. Our trending reporter plays a key role in serving our Borderland audience by providing fast-paced, engaging journalism that helps readers keep on top of local issues and trending sports, cultural and political topics and connect with the community and world around them.

The right candidate understands or is eager to learn what residents here care about. The reporter is SEO savvy, can spot high-interest topics using engagement tools like Google Trends and can work independently but also thrives in collaborative environments.

El Paso is a historic border city with a diverse population and a binational cultural vibe as one of Texas' largest cities. The community enjoys a desert climate, ties to the military and affordable living.

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Our trending reporters focus on key areas:

  • Answering questions local readers are asking on related to local topics in the news. What's trending in El Paso and the Borderland?
  • Localizing national trending stories in news, culture, entertainment, and politics.
  • Amplify breaking news coverage by explaining complex topics in a scannable style.
  • Providing content on evergreen topics, seasonal themes and the unique features of life in El Paso.
  • Be most active in the early mornings when online audiences are most engaged.
  • Stay current on understanding social media, Google trends, audience metrics and SEO techniques; quick, tight, lively writing; and a competitive mindset determined to see one's work at the top of our page view charts each day.
  • Monitor social media, news feeds, and other relevant sources to identify emerging trends in various beats.
  • Be able to handle breaking news coverage, including public-safety news.
  • Manage a high-volume beat, responsible for one to three short posts most weekdays, while balancing some ongoing longer-range stories

The successful candidate will need to:

  • Be capable of quickly establishing their voice and building a loyal following on Instagram, X and Facebook.
  • Have strong writing skills and a command of grammar and style.
  • Develop strong skills related to social media, including Instagram Stories, as a tool to build audience and as a source for beat development.
  • Have an interest in multimedia, including video.
  • Be a self-starter who owns the beat yet works collaboratively with others locally and regionally to meet common goals.
  • Display excellent news judgment and journalism ethics.
  • Seek out diverse sources.
  • Have a knack for SEO-driven headlines and other audience-driving strategies.
  • Be nimble and able to adjust swiftly to shifting news demands


  • Bachelor's or master's degree in journalism or any other subject or an equivalent combination of education and experience.
  • 1-3 years reporting experience, preferably in a digitally focused news organization.
  • Commitment to detail, accuracy and fairness.
  • Ability to multi-task and excel under deadline pressure, using time efficiently.
  • This role requires a valid driver's license, reliable transportation, and the minimum liability insurance required by state law.
  • Employment is contingent on passing a post-offer, pre-employment background check, drug screen and motor vehicle record check.

Application Instructions:

We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:

1. Your resume - one to two pages.
2. A cover letter that outlines how you would approach the job.
3. Examples of at least five stories you're proud of. Try to include some that you turned quickly and that used alternative story forms.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.


Client-provided location(s): El Paso, TX, USA
Job ID: utn-65728
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • Pet Insurance
    • Mental Health Benefits
    • HSA
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • Financial Counseling
    • 401(K)
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Internship Program
    • Leadership Training Program
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Work Visa Sponsorship
    • Tuition Reimbursement
    • Promote From Within
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program