The Digital Marketing Intern is responsible for assisting Custom Solutions team members in properly executing, maintaining, and overseeing high-value marketing campaigns that run as non-standard implementations within the ReachLocal portfolio of media products. These include Facebook, Instagram, Snapchat, TikTok, YouTube, Spotify, Pandora, Waze, Pinterest, and LinkedIn. This role is focused on paid media, not organic.
The core job function is to assist the Custom Solutions Team with responsibilities assigned on an as-needed basis.
Campaign Execution:
The Intern is responsible for aiding team members on new campaigns and effectively launching the campaigns within departmental SLA
- Review provided campaign parameters and make adjustments/recommendations to ensure the program's success
- Work within multiple systems to launch campaigns.
- QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
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Campaign Management:
The Intern is responsible for regularly reviewing and tuning all campaigns as assigned by members of the Custom Solutions team.
- Perform campaign analysis, including documenting findings and communicating relevant insights to campaign stake holders
- Make targeting, bidding, and creative suggestions as needed to ensure campaign success
- Keep the campaign information up to date within the project management systems
Campaign Analysis:
The Intern is tasked with learning all the platforms Custom Solutions uses, which will enable them to:
- Develop comprehensive analysis of currently running campaigns.
- Highlights - what is performing well with the campaign?
- Lowlights - what areas of the campaign need improvement?
- Insights - what strategic recommendations and context can be given about the account?
- Leverage additional analytic tools when needed.
- Understand and implement analytic technologies such as tracking pixels, utm strings, and conversion monitoring systems both proprietary and 3rd party
- Go beyond basic campaign metrics to analyze campaigns within the overall context of the client's marketing program
- Produce ad-hoc reporting
Overall Job Performance:
- Support team members launch campaigns within 7-10 business days.
- Regularly monitor campaigns as assigned.
- Performing deep dive campaign analysis.
- Document this analysis within project management systems.
- Communicate insights to Custom Solutions team members.
- Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.
- Provide highlight, lowlights, and insights for campaigns as assigned.
- Delivery of reports to team members.
- Follow daily workflow procedures.
- Check the Sales Force ticketing cue, Corp Portal performance reports, and write statuses.
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