Are you ready to make a significant impact on one of the most recognized media brands in the world? Gannett / USA TODAY NETWORK is seeking a dynamic and passionate Brand Marketing Manager to join our innovative Brand Marketing + Creative Studio. This pivotal role sits at the heart of our cross-functional teams, driving our brand strategy and spearheading initiatives that forge authentic connections with our audience.
As a Brand Marketing Manager, you will be a key player in shaping the future of our brand. You will be responsible for developing and executing groundbreaking brand, acquisition, and engagement campaigns that drive audience growth for USA TODAY and our newly developed national media brands within the USA TODAY Network (including the recently launched true crime product, WITNESS). Your expertise in brand strategy and management will be crucial in creating the next big breakthrough in brand campaigns and enhancing the consumer experience.
Want more jobs like this?
Get jobs that are Remote delivered to your inbox every week.
Why This Role is Exciting:
- Strategic Impact: You will be responsible for driving the brand strategy for our campaigns, directly influencing audience growth and brand perception.
- Creative Leadership: Lead the creative process from brief creation to in-market optimization, working with both internal teams and external agencies to bring your vision to life.
- Collaborative Environment: Engage with cross-functional teams, including editorial, product, lifecycle, national growth, and marketing operations to ensure our brand strategy is seamlessly integrated into all marketing efforts.
- Innovative Projects: Drive end-to-end campaign orchestration, from establishing brand and media strategies to briefing creative teams and ensuring effective measurement and reporting.
- Brand Advocacy: Serve as our brand ambassador, sharing and teaching our brand story across the network.
Your Responsibilities:
- Implement marketing campaigns around a dedicated content business line, driving key business and customer metrics in coordination with larger cross-functional teams.
- Assist in developing strong integrated marketing plans across digital and traditional platforms.
- Drive the creative process from brief creation to in-market optimization with internal and agency partners around our marketing campaigns.
- Lead conversations with external creative/media agencies and internal teams to ensure brand strategy drives integrated marketing campaigns.
- Drive end-to-end campaign orchestration to launch brand and content marketing campaigns; brief the creative team, and traffic assets, and ensure measurement and reporting are in place.
- Develop creative briefs for projects and campaigns that translate business problems into creative strategies, inspiring messaging, and creative direction rooted in strategic consumer insights.
What You Bring:
- 3-5 years of experience in a brand marketing function at a publisher/brand or as a brand strategist in a brand/creative agency.
- Proven success in driving brand strategy and supporting consumer campaigns.
- Creative problem-solving skills and experience using insights to drive campaign performance.
- Excellent project management skills and experience managing complex, collaborative projects with multiple stakeholders.
- Ability to build strong relationships with internal stakeholders from creative, editorial/content, product, sales, and growth marketing teams.
Join us and be a part of a team that values creativity, collaboration, and a commitment to excellence. Together, we will shape the future of media and create lasting connections with our audience.
#LI-REMOTE
#LI-NR2
The annualized base salary for this role will range between $80,000 and $100,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.