Brand Marketing Manager

Responsibilities

• Execute brand marketing plans for TruGreen.
• Work with advertising agencies to manage brand marketing campaigns. (strategy for activation).
• Provide guidance and oversight to direct reports on brand strategy execution.
• Review daily and weekly business trends based on sales, customer reviews, conversion, and traffic and develop action plans.
• Participate in developing new creative as needed.
• Execute market research to collect important brand data and insights.
• In collaboration with sales and product teams, analyze pricing in collaboration with Finance, distribution, and sales data to develop product plans.
• Owning existing and exploratory work for new partnerships.
• Public relations.
• Regularly analyze and report on brand health metrics
• Review daily and weekly business trends, including sales and discounts, using data to forecast future sales and make recommendations for how to drive new sales and conversion
• Participate in developing new creative as needed; support the Digital & Marketing Communications team
• Execute market research to collect data and insights that are critical to driving TruGreen's overall brand strategy and perception, including competitive and market intelligence
• Collaborate with Sales and Finance to analyze pricing, distribution, and sales data to develop product plans
• Own existing and exploratory work for new partnerships and sponsorships.
• Collaborate with Communications team and agency partners on public relations activities
• Collaborate with Operations, Procurement and suppliers on product and process innovations

Education and Experience Requirements

• Bachelor's Degree in Marketing, Advertising or related field.
• 5+ years of experience in Brand Marketing, or an equivalent combination of education and work experience.
• Experience with Agency relationships and cross agency teams.
• Experience with traditional and digital marketing and market research.

Knowledge, Skills, and Abilities

• Ability to operate with autonomy through competing priorities, ambiguity, and still deliver on the goals of your team and broader organization.
• Strong technical skills with web-based tools and strong data analysis capabilities.
• Ability to take ownership of ambiguous business challenges and utilize data to determine the best solution.
• Ability to drive down to the root cause and collaborate with marketing and cross-functional partners to develop the best strategy.

Competencies

• Decision Quality - Making good and timely decisions that keep the organization moving forward.
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation - Creating new and better ways for the organization to be successful.

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level:

• Low to moderate

Adverse Conditions:

• Minimal

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.

To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf

TruGreen performs pre-employment testing.

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time.

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges

$65,979.00 - $109,965.00

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TruGreen performs pre-employment testing.

To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer