Job Description :
Trade Marketing Specialist
Location: Warsaw
Language requirements: fluent Polish and English
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well diversified across price-tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other.
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About the Role
Diageo invests significantly in direct to consumer brand building, but we have to work collaboratively with our customers to influence the point of purchase activations as this is where the vast majority of our A&P investment sits. You will work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee outstanding execution of our brands.
In this position you will sit right at the heart of business, supporting and working as business partner with our sales teams to ensure they have all the insights, growth drivers, and tools they need to deliver brilliant execution of Diageo's commercial plan. We aim to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition.
In this team, we work with field, national, and wholesale commercial teams and alongside the Shopper Marketing brand teams to deliver best in class activation.
Top Accountabilities
- Build a 360-degrees rolling activation plan for our key brands and customers.
- Manage the implementation of all the key platforms and activations for your brands.
- Become the main point of contact for the allocated projects, channels, and customers.
- Develop and implement shopper marketing activities that make our brands show up admirably to customers & consumers.
- Take care of the perfect delivery of all assets and tools to convey great activation for the brands.
- Partner with activation agencies to develop and great execution of shopper marketing programmes.
- Set activation critical metrics for all shopper marketing activation, monitor and course correct.
- Efficient manage of the budget for point of purchase activation.
About You
- 1 to 3 years of experience in sales or marketing
- Proven project management, analytical and core selling skills
- Time management and prioritisation skills
- Ability to build powerful relationships and work collaboratively within a team
- Problem solver and solution-based who can deal with ambiguity and adapt quickly
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- ...and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!
Worker Type :
Regular
Primary Location:
Warsaw
Additional Locations :
Job Posting Start Date :
2024-02-28