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Sales Manager Lima

4 days ago Lima, Peru

Purpose of the role:

  • Develop and own the commercial strategy for Lima to go after the ambition, and delivering critical business KPI as Sell Out, Distribution, Sell In, NSV, TS management, GM%, Cash.
  • Support the Distributor Manager Perú to ensure the market delivers and maximizes Annual Operating Plan profit targets of the region (Lima), winning quality market share.
  • Responsible to develop strong partner relationships with the Distributor's team and KA customers in Lima. Increase focus and support for the entire Diageo portfolio of spirits brands whilst increasing distribution, volume, and brand visibility across different channels and customers.
  • Own the execution IBP process for Lima, ensure FDE implementation in all outlet target. Follow up this plan with clear visibility of data, insights, and performance.
  • This position is responsible for the relation on a day-to-day basis with the Distributor and KA customers in Lima, ensuring the relationship is in place and facilitating the link between Diageo's different functions and the Distributor.
  • Work with the Distributor to align commercial routines, with a strong external focus. Develop JCP's and quarterly commercial plans for Tacna customers.
  • This role exists to ensure all the critical initiatives are implemented, translating plans to reality and as outcome, ensuring Diageo reaches the specific goals of the region.
  • Work with the Distributor and partners to ensure an optimum data management to take decisions that consider effectiveness and efficiencies.

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Key Outputs/Deliverables

Supports development and execution of Brand standards for Channels and Customers.

Develops and delivers AOP.

Implements commercial propositions for all innovation projects.

Implements commercial propositions for specific Reserve brands projects.

Assures Trade terms management and compliance.

Responsible for overall deployment of resources, in line with strategy.

Supports the development and implementation of Sales incentives, training, measurement tools and Key Performance Indicators.

Communication with Customers and Sales teams.

Leads A&P and TS budgets in conjunction with distributors.

Ensure all customers are adhering to agreed trading terms, especially payment terms.

Supports market forecasting and supervise depletions.

Qualifications and Experience Required
  • Bachelor's Degree required in Business or related field.
  • +6 years Sales and /or Customer Marketing /Trade Marketing areas with specific experience in leading distributor-based businesses in the region. English proficiency and proficient Spanish required.
  • Value chain management
  • Ability to work around and within a variety of different market conditions and demographic factors
  • Selling experience as part of an organization with Sales training crucial
  • Understanding of retailer and/or distributor strategy and operations crucial
  • Good analytical skills and data literate
  • Financial Competence
  • Good presentation skills
  • Cross functional experience
  • Good influencing and negotiation skills with a range and adaptability of style.
  • Strategic problem solver
  • Good planning skills.
  • Travel required
  • Good leadership capabilities to coordinate and lead multifunctional team and distributors.
  • Proactive
  • Microsoft proficient (Excel and PowerPoint)


Flexible working options
  • Role is based in Lima, needs to visit customers on weekly basis.


Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to lead your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We accept diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mattitudes and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you collect this information when you submit your application.

Client-provided location(s): Lima, Peru
Job ID: Diageo-JR1115474
Employment Type: FULL_TIME
Posted: 2025-07-29T23:59:03

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

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