Job Title: On-Trade Commercial Transformation Manager
Location: Budapest
Contract terms: Permanent, full-time
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
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We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.
About the role
Purpose: Driving commercial growth and market share within the Eastern European on-trade channel through strategic development and effective execution.
Experience: 4-6 years commercial experience in on-trade channel management, proven track record of developing and executing successful commercial strategies and plans, cross functional experience in Activations, Marketing, commercial strategy is a plus.
Role Responsibilities
Strategic foresight and responsibilities:
- Assist in the preparation of the overall commercial strategy, providing channel-specific insights and recommendations
- Develop a deep understanding of local customer needs, strategies, and dynamics within the on-trade channel and builds commercial plans accordingly.
- Working closely with distributor partners' on-trade teams who execute marketing, sales, and distribution in line with regional strategies.
- Ensure efficient and profitable commercialization and implementation of marketing strategies in line with portfolio and country prioritization
- Supports the Spirit commercial team to understand and improve the on-trade channel P&L.
- Identifies short and mid term growth opportunities in the on-trade channel, engages internal and external stakeholders
- Monitor and track the performance of commercial activities, analyze results, and identify areas for improvement. Leads the M&E cycle of on-trade projects
ABOUT YOU
Functional skills:
Growth Insight and foresight
- Contributes to Brand Strategy and Commercial Strategy by insights and expertise.
- External focus to ensure insights and data to enable seeing opportunities, risks and adjusting course to ensure sustainable growth
- Deep understanding of how to improve return on investment while delivering value for our customers and consumers
- High level of data acumen and conceptual thinking, if needed outside of the box - able to join the dots, arrive to insights that lead to solutions that drive growth
- Creates efficient templates and WoW for partners for external data collection and insight generation
- Proficiency in analyzing large, complex datasets to identify revenue opportunities and risks.
Strategic Relationship
- Builds and holds collaborative relationship with the on-trade managers of the assigned countries.
- Ability to work in a matrix organization with multiple partners and support functions.
- Influencing and engaging skills for internal and external stakeholders
- Implement smooth and simple ways of working with the Distributor as well as with internal functions to ensure the fastest decision making and execution
Triple Win Proposition
- Influences distributor partners by Triple Win Propositions using growth insight and foresight driven by data.
- Can identify and recommend where and how additional value can be crafted for both the Partner, consumers and Diageo.
- Builds strong network to understand customer needs, consumer habits and competitor best practices.
Execution Excellence
- Develops guideline on on-trade strategy execution priorities
- Supporting change initiatives with the team or the distributors and leverages standard processes across countries
- Effective prioritization of short and long-term performance goals in planning, execution and evaluation
Success criteria:
- Supporting the commercial team to deliver on-trade depletion, NSV and market share growth as per AOP
- Leads the implementation of Project Welcome (segmentation and activation in line with project phasing)
- Leads the implementation of on-trade channel M&E
Benefits
- Unique Family Leave opportunity
- Opportunity to work across market and cultures
- You will deal with world class brand portfolio
- Product Allowance to purchase company products from the staff shop
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you! If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.