Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Head of Revenue & Growth Manager (Dirigente)

1 month ago Milan, Italy

Location: MILAN

Reports to: Commercial Director

Language Requirements: Fluent English & Italian

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

The Italian market offers significant scale and growth opportunities for Diageo over the next five years. As the second leading player in the Spirits category, Diageo is well-positioned to increase its market share and achieve top-tier net sales value (NSV) and profit compound annual growth rate (CAGR) through 2030. To realize this potential, it is essential for Diageo to have outstanding revenue management capabilities that will drive net sales value, market share, and margin expansion goals.

Want more jobs like this?

Get jobs in Milan, Italy delivered to your inbox every week.

Job alert subscription


About the role
The Head of RGM will lead the development and execution of revenue growth strategies across Diageo's portfolio in Italy. This role is pivotal in driving commercial success by optimizing pricing, promotions, and trade investments to maximize profitability and market share. The successful candidate will collaborate closely with cross-functional teams to ensure alignment with Diageo's strategic objectives.

Your Key Responsibilities

  • Lead the development of the one commercial plan for Diageo Italy that combines the needs of brands, channels, customer and Diageo's short and long term market share and financial goals.
  • Develop a deep understanding of the short and long term ROI of all customer investment drivers building a data bank for on-going optimisation.
  • Lead the development of best in class trade terms architecture and constantly seek to optimise to minimise exposure and improve the ROI of all investments. Work closely with the channel directors to improve.
  • Independently own the P&L Trade Investment & A&P Investment spend fully, including day to day spend accountability, forecasts, O&Rs, Advantage approvals, AOP & commercial Planning (financial integrity & execution).
  • Lead category and brand sprints to define revenue and margin enhancement opportunities around pack, price, promotion, channel and embed into the commercial plans working closely with the Head of Category Strategy&Development, Consumer Marketing and Head of Shopper to create consumer an customer propositions.
  • Lead the detailed, day to day management & O&R process within the BPM working closely with finance to optimise the commercial plan to balance the delivery of Diageo's short and long term business goals.
  • Ensure the appropriate governance and controls are in place for all customer investment and best in class process, data and tools are available to support decision making.
  • Lead, manage, coach and develop and team of 2 people.


About you

  • Over 8 years of relevant commercial experience, including at least 5 years in Revenue Growth Management (RGM).
  • Proven ability to build and sustain genuine relationships founded on mutual trust and respect.
  • Successful track record in managing senior stakeholders across various levels, leading to strong positive outcomes.
  • Comprehensive skill set across all marketing pillars, with a history of driving transformational business results.
  • Well-developed financial numeracy skills and extensive experience in Trade Investment & A&P spend management, including financial analysis, P&L management, CARM control, and proficiency in financial systems and BPM data analytics.
  • Ability to thrive amidst ambiguity and complexity while working within a fast-paced, entrepreneurial, matrixed environment.
  • Demonstrated excellence in execution to impeccably high standards.
  • Deep personal accountability for achieving outstanding performance.
  • Strong end-to-end commercial FMCG understanding paired with high numerical acumen and meticulous attention to detail.
  • Experience leading teams directly or indirectly, fostering collaboration and growth.
  • Proven experience working across diverse countries, geographies, and cultures.


Working with us

Our Offer

  • An inclusive company culture that puts employees and their development first


  • A competitive salary with bonus and many benefits that suit your lifestyle


  • An industry leading parental leave policy


  • ...and of course, THE best colleagues!


Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don't let anything stop you from applying!

Client-provided location(s): Milan, Italy
Job ID: Diageo-JR1115739
Employment Type: FULL_TIME
Posted: 2025-07-21T23:54:06

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

Company Videos

Hear directly from employees about what it is like to work at Diageo.