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Head of Revenue & Growth Manager (Dirigente)

Yesterday Milan, Italy

Location: MILAN

Reports to: Commercial Director

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

The ITALY market represents a significant scale and growth opportunity for Diageo over the next 5 years. Being the strongest second player in the Spirits category, Diageo is well placed to accelerate its market share growth and deliver upper quartile NSV and profit CAGR returns through to 2030. In order to unlock this performance, it is essential that Diageo has best in class revenue management capabilities in order to deliver the NSV, markets share and margin expansion goals

About the role
The Head of RGM will lead the development and execution of revenue growth strategies across Diageo's portfolio in Italy. This role is pivotal in driving commercial success by optimizing pricing, promotions, and trade investments to maximize profitability and market share. The successful candidate will collaborate closely with cross-functional teams to ensure alignment with Diageo's strategic objectives.

Your Key Responsibilities

  • Lead the development of the one commercial plan for Diageo Italy that combines the needs of brands, channels, customer and Diageo's short and long term market share and financial goals.
  • Develop a deep understanding of the short and long term ROI of all customer investment drivers building a data bank for on-going optimisation.
  • Lead the development of best in class trade terms architecture and constantly seek to optimise to minimise exposure and improve the ROI of all investments. Work closely with the channel directors to improve.
  • Independently own the P&L Trade Investment & A&P Investment spend fully, including day to day spend accountability, forecasts, O&Rs, Advantage approvals, AOP & commercial Planning (financial integrity & execution).
  • Lead category and brand sprints to define revenue and margin enhancement opportunities around pack, price, promotion, channel and embed into the commercial plans working closely with the Head of Category Strategy&Development, Consumer Marketing and Head of Shopper to create consumer an customer propositions.
  • Lead the detailed, day to day management & O&R process within the BPM working closely with finance to optimise the commercial plan to balance the delivery of Diageo's short and long term business goals.
  • Ensure the appropriate governance and controls are in place for all customer investment and best in class process, data and tools are available to support decision making.
  • Lead, manage, coach and develop and team of 3 people.


Leadership Standards

-Win through Execution
  • Sets and pursues direction without guidance and takes a wide view of their accountabilities
  • High energy and ambition to achieve successful outcomes and high standards
  • Balances analysis and execution and adjusts thinking in the face of new information
  • Actively spots opportunities or issues and identifies which are urgent and important
  • Generates a range of workable solutions, decides what should be done and takes action


-Shape the Future
  • Sees the big picture and possibility from multiple angles and through a creative lens
  • Frames issues in a way that creates clarity and incorporates others' best thinking
  • Accurately digests large amounts of information and breaks down complex problems thoroughly
  • Challenges themselves and others to take on new or unfamiliar tasks and ways of working

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-Inspire through Purpose
  • Finds broader meaning in their work and aspires to make a significant difference
  • Reads their environment and understands how culture and context influences people's perspectives
  • Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
  • Communicates in a compelling, persuasive and impactful way
  • Draws on a variety of influencing styles to engage different audiences


-Invest in Talent
  • Displays confidence in their ability to meet challenges and succeed
  • Maintains belief and optimism and bounces back quickly from setbacks or failures
  • Demonstrates a realistic and thoughtful awareness of their own capabilities
  • Proactively seeks feedback and development for growth and takes action


About you

  • 8+ years of relevant commercial experience and at least 5 in RGM
  • Exceptional ability to build and maintain genuine relationships based on mutual trust & respect
  • Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
  • Holistic skill set across all marketing pillars as well as a track record of leading transformational business results
  • Well developed and proven financial numeracy & Trade Investment & A&P spend management experience (financial analysis, P&L management and CARM control, financial systems, BPM data and analytics skills)
  • Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
  • Demonstrated brilliant execution to impeccably high standards
  • Deep personal accountability for great performance
  • Strong end to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail
  • Experience of working with and leading a team, whether directly or indirectly
  • Experience working across multiple countries/geographies/cultures


Working with us

Our Offer

  • An inclusive company culture that puts employees and their development first


  • A competitive salary with bonus and many benefits that suit your lifestyle


  • An industry leading parental leave policy


  • ...and of course, THE best colleagues!


Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don't let anything stop you from applying!

Client-provided location(s): Milan, Italy
Job ID: Diageo-JR1115739
Employment Type: FULL_TIME
Posted: 2025-07-21T23:54:06

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

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