Digital Marketing & Ticketing Executive
Guinness Open Gate Brewery London
Location: Covent Garden, London
Full time, permanent
About Us
The Guinness Open Gate Brewery London (GOGBL) new Guinness neighbourhood in London that will encourage the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period ooutstandingal growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand's 264-year history.
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Location
Key elements of the site include:
- Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.
- Restaurants/Taproom/bars - outstanding food and beer produced and served on site.
- Central all weather historic courtyard with best-in-class bar experience.
- Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.
- Custom 5th floor glass box rooftop eating and drinking experience crafting brand-new rooftop view of London.
- Brewery and beer experience/tasting tours.
- Cultural events space crafted and fitted out with technology to enable welitemeeting and conference experiences
You will be responsible for:
- Running the backend of the website. Including the development and deployment of tickets/experiences on site, as well as content pages and updates.
- Being responsible for the execution and reporting of CRM campaigns for GOGBL.
- Supporting the Digital Marketing & Performance Manager with the execution of paid media.
- Owning insights and reporting for all online channels, providing regular updates to the team and wider business
- Working closely with the Events & Reservations team. Providing them with insights based on consumer behaviour and booking stats.
Key Team members
The role reports into the Digital Marketing & Performance Manager and is part of the Sales & Marketing team at GOGBL. The role holder will need to establish a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Data & Technology (D&T) team, Legal team, Media team and CRM team.
Qualifications and Experience Required
- Deep understanding of CRM, with experience of building and sending emails
- Solid understanding of Google and Meta ad platforms
- Hands on experience of building emails, working within a CMS
- The ability to provide a clear, easy to digest narrative to stakeholders in the business that are not ‘digital natives'
- Passion for building flawless, multi-channel consumer experiences online
- Ability to pull data and insights and build a clear and compelling narrative
- A clear understanding responsible marketing and GDPR
- Experience working for a brand with a clear tone of voice and identity
- Experience working with a ticketing system (desired but not essential)
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
- We offer a highly competitive rewards and benefits package including: Modern work life balance policies and wellbeing activities
- Annual merit increases (performance based)
- Annual bonus (performance based)
- Subsidized gym membership
- Contributary pension scheme
- Share options
Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.
We believe the most diverse and inclusive culture makes for a better business and a better world.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.
Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to improve our business and workplace, crafting a sense of belonging and opportunities for all.
Join us, and you'll be part of an organisation that adopts diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands.