Customer Marketing Manager - Luxury
Name of the role: Customer Marketing Manager - Luxury
Location: Bogotá Colombia
About Diageo:
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 27,000 people come together at Diageo to build the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world and the digital landscape plays a leading role in this ambition.
You'll have the opportunity to help us to shape the digital transformation and marketing agenda by identifying and capitalizing on evolving opportunities and identifying our consumers preferences. Your efforts will step-change consumer engagement at 1PD and 3PD touchpoints to increase both brand health and data strategy.
About the role:
• Professionals are individual contributors
• Requires conceptual knowledge in own area of expertise while developing additional abilities in other fields
• Understands key business drivers; uses this understanding to accomplish own work and support others in their work
• May train or mentor more junior colleagues within own team
• Solves problems by analyzing possible solutions using experience, judgment and precedents
• Impacts quality of own work and the work of others on the team; works within guidelines and policies
• Can explain complex or sensitive information
About Customer Activation Marketing:
Roles in this job family develop and complete activation plans which influence consumer behaviour. They deeply understand the customer journey, their personas, and are able to identify methods to actively engage them in Diageo's products to increase the likelihood of purchase across a range of channels.
Accountabilities:
Channel: Top 10% TLA ONT and Special trade
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• Personification of the Luxury Portfolio and be the main ambassador
• Drive the Luxury Execution strategy role out in the Luxury omnichannel
• Deliver exponential portfolio share and its value growth through driving super-charged performance through the Luxury Commercial team
• Demonstrate an excellent mentorship ability and take deep personal responsibility for developing the talent future pipeline of the market and capability of the team.
• Lead development of the market Commercial Capability plan for field sales, and drive activation of global learning programs (supporting in-market faculty development and deployment.
• Accountable for recommendation and delivery of efficiency and sales targets and help deliver overall key business objectives.
• Deliver brilliant execution in the top TLA accounts
• Closely collaborate with Luxury Customer Activation Manager, Advocacy team, Culture teams to set up critical metric and make sure activations can be driven
• Develop excellent relationships internal and external collaborators
• Ownership of luxury P&L for market, including performance and profitability metrics
Functional Capabilities:
• Performance management of Luxury fieldsales managers team
• Leadership skills: Craft the future, Win through execution
• Strong commercial and negotiation skills
• Excellent communication skills
• +8 years confirmed experience
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted, and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part ofcraftingg the next generation of celebrations for consumers around the world.
Feel encouraged? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.