CP&A Executive On -Trade & Reserve (Secondment)

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reinvent them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the role:

Purpose:

The Activation Executive supports the Commercial Manager and Customer Planning Manager on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business.

The Activation Executive supports the Commercial Manager in delivering to the Field Sales, Account Management and Distributor Teams the tools and support materials to drive brilliant execution within the channel/customers, and in setting channel specific brand and category execution guidelines. The role also tracks and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.

• Supports analysis to improve return on investment of promotional activities and close volume gaps in order to meet channel business targets, engaging all relevant parties to deliver our business plan.
• As the coordinator and co-responsible of all in-store executions for the respective channel (owning the store back planning execution approach), the activation executive recommends changes and interventions to ensure activation plans are achieved On Time in Full in an efficient and effective way.
• Develop pragmatic solutions that overcome operational barriers at the POS.

• Supports Commercial Manager and CP Manager ensuring total A&P and Trade Spend budgets are met according to plans in conjunction with Finance, Marketing and Innovation teams.
• Responsible for day-to-day A&P tracking and identifying efficiencies from execution.
• Manages own T&E.
• Projects and manages 3rd parties (POS Sourcing, BTL Agencies, Logistic providers, E-Commerce partners), working closely with the Commercial Manager / Market Manager, Procurement and Distributor partners to ensure we are optimizing investment and driving out costs.
• Deep understanding of activation results and effectiveness, provides Input on Pre-Evaluations and responsible for Post Evaluations in order to target the right investment to improve Rvaluewhilst delivering for our consumers, shoppers and customers.

• The role does not have direct reports but needs to work closely and be able to influence and build relationships with distributor partners, external agencies and Diageo internal & external collaborators.
• The incumbent supports Commercial Manager with the orchestration of the execution of commercial & activity plans, tailors the delivery to our customers and gives the sales force the tools to complete it.

• Supports CP Manager providing input into the planning process.
• Responsible to deliver flawless execution of cycle brief activities and commercial calendar and leads weekly executional meetings with distributors and execution agency.
• Supervises channel in-store execution compliance with cycle activity plans and promotional plans (Brands and category plans) against well-defined Execution Scorecard metrics (distribution, visibility, SOM, SOV, share of shelf, Scale).
• Supervises A&P highlighting its evolution to CP Manager, work closely with distributor on the budget execution and follows up on claims process to ensure alignment with assigned budget and prepares claims letters with approval from Market Manager / Commercial Manager.
• Provides input to CP Manager for Pre-M&Es and responsible for preparing Post M&E's for all activities within the timeline defined in the M&E Policy.
• Ensures delivery of brilliant execution of the Innovation Pipeline
• Coordinates special packs and creates/complete in-store/outlet visibility solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines.
• Performs regular trade visits to find opportunities and provide solutions to drive incremental sales.
• Ensures full compliance with CARM and Diageo Code of Conduct and DMC.
• Performs other related duties as assigned.

• Bachelor's Degree required in Business or related field.
• English and Spanish required.
• Minimum 2 years of experience in sales and / or customer marketing / trade marketing areas with specific experience of distributor-based businesses.
• Understanding about how the total sales organization operates and how to drive its effectiveness.
• Ability to build links and work collaboratively internally and externally with good influencing and negotiation skills.
• Ability to work around and within a variety of different market conditions and demographic factors.
• Strong analytical, presentation and project management skills.
• Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
• Excellent knowledge of Microsoft PowerPoint and Excel.