Consumer Insights Manager (Quadro)

Location: Milan

Reports to: Head consumer connections

Function: Marketing

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

About the function

As the home of iconic brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker, at Diageo we source, produce and deliver 6.5 billion litres of world-leading products every year across 180 markets globally. Because of this huge undertaking, we rely on highly advanced systems as well as the very best talent to make sure our businesses continue to run smoothly. To give you some idea of the scale of our operation, over half of our 30,000 employees work in our supply chains. We have teams in over 100 sites across more than 30 countries, but what matters is that wherever you work, you're part of a diverse, inclusive team where there are opportunities for everyone.

• Inspiring leadership and effective influencing skills across a diverse partner group, leading to genuine impact on delivering our ambition.

• Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow

• Integrative Thinking to synthesize data and understanding from multiple sources in few core messages in a practical way

• Be externally diligent - to culture, trends & market place dynamics, to detect the factors that could positively or negatively impact growth

• Tenacious prioritization

• Lead the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans

• Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities.

• Influences the business to make the right consumer/shopper led strategic and commercially savvy decisions.

• Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend Effective management of research & planning budgets.

• +7 years of Marketing/Market/Consumer Research in FMCG, either at agency or client side

• Communicator and influencing skills across senior levels to engage and drive consumer-centricity on decision-making.

• Externally attentive (customers, competitors, economics, business trends, etc) to ensure the plans reflect opportunities and issues

• Experience across all stages of primary and secondary research, from methodology selection to vendor management; while ensuring the results are delivered in clear and concise way.

• Strong Analytical Skills and ability to distill multiple set of data to uncover insights and turning them into concrete business recommendations

• Comfortable working in areas of ambiguity even in the absence of high levels of data

• Experience in working in multicultural complex environments

• Truly collaborative, a key teammate but an objective voice of reason

• Commercial savvy and creative; while intellectually rigorous in the thinking

• Proficient in Italian and English.

• An inclusive company culture that puts employees and their development first

• A competitive salary with bonus and many benefits that suit your lifestyle

• An industry leading parental leave policy

• ...and of course, THE best colleagues!