Business Sales Manager, Guinness Open Gate Brewery London
Guinness Open Gate Brewery London
Location: Covent Garden, London
Full time, Permanent
About Us
The Guinness Open Gate Brewery London (GOGBL) new Guinness neighbourhood in London that will inspire the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period of exceptional growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand's 264-year history.
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Location
Key elements of the site include:
- Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.
- Restaurants/Taproom/bars - world class food and beer produced and served on site.
- Central all weather historic courtyard with world class bar experience.
- Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.
- Bespoke 5th floor glass box rooftop eating and drinking experience creating brand new rooftop view of London.
- Brewery and beer experience/tasting tours.
- Cultural events space designed and fitted out with technology to enable world class meeting and conference experiences
You will be responsible for:
- Driving tour and experience bookings through corporate/B2B sales
- Building relationships with third party tour and experience operators
- Working closely with our food and beverage partner to maximise and upsell bookings
- Working alongside the Digital Marketing & Performance Manager and the Digital Marketing & Ticketing Executive to deploy ticketing journeys appropriate for B2B sales and develop affiliate initiatives
- Work closely with the Events & Reservations team (who sit in the Sales & Marketing team), to seamless communicate on bookings, complimentary tours and providing a 5-star experience
- Working with the Marketing Manager to share content across to third parties who will be promoting GOGBL experiences and tours
Key Stakeholders
The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes teams such as the On Trade Account Management team and those who hold relationships with prospective clients for tours and experiences.
Qualifications and Experience Required
- Must have solid previous experience within sales, preferably within a B2B/corporate environment.
- Needs to be entrepreneurial, proactive and driven to explore all avenues for potential bookings.
- Must have great relationship building, relationship management and communication skills.
- Hospitality/Experiences/FMCG/Retail experience would be advantageous
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
- We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities
- Annual merit increases (performance based)
- Annual bonus (performance based)
- Subsidized gym membership
- Contributary pension scheme
- Share options
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.
We believe the most diverse and inclusive culture makes for a better business and a better world.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.
Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.
Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.