Position Summary
Deloitte seeks a strategic, creative marketing leader to use business and market insights. This person will develop strategic marketing plans. The leader will plan, implement, oversee, and measure marketing campaigns for the Government sector. These campaigns should drive awareness, generate leads, and measure ROI.
The marketing leader will work closely with the Government Sales and Brand, Marketing, and Communications teams. Together, they will define target audiences and understand positioning. They will also build tactics to position Deloitte as a technology leader among current and prospective government clients.
The Portfolio Marketing Lead for Government & Public Services (GPS) will play a key role in finding new trends in government marketing. This person will create effective campaigns, drive innovation, and ensure a great customer experience.
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Work You'll Do
- Develop strategic marketing plans, focusing on positioning Deloitte to win government contracts. Plans may include promoting Deloitte's thought leadership through white papers, events, and omnichannel advertising campaigns.
- Oversee content strategies that support each business's strategic marketing plan, as well as research- and data-driven content development.
- Lead the development of new paid and organic campaigns that match strategic plans. Work with internal partners to launch, measure, and improve.
- Work across a matrixed organization. Serve as a marketing advisor for internal stakeholders. Help prioritize and deliver on the most strategic business needs.
The Team
Join a dynamic and innovative team within Deloitte's GPS Growth Office. As part of the Growth Office, the GPS Marketing Team delivers meaningful growth and measurable results for our 26K+ professionals serving federal, state, local, higher education, and nonprofit clients. Our team spans across the US and India, providing go to market insights, marketing strategies. and best-in-class creative. We foster a collaborative, efficient, and highly effective environment, empowering our team members to align with Deloitte's strategic objectives and values.
Required Qualifications
- Bachelor's degree or higher in Marketing, Advertising, Communications, English, Public Relations, or a related field
- 8+ years of related experience in marketing, focusing on business marketing strategy planning and communications. This includes understanding how marketing and communications strategies and tactics work together to provide measurable results.
- Experience working within the government professional services market
- Experience working in cross-functional teams and maintaining a positive working environment
- Experience taking initiative and prioritize tasks
- Demonstrated managing multiple projects while meeting client expectations and deadlines
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at anytime in the future
Preferred Qualifications
- Creative mindset with passion and drive to encourage innovation in marketing and communications. Able to manage creative teams and provide strategic direction to improve brand position in the market.
- Outstanding interpersonal, written, verbal and presentation skills
- Polished executive presence and professional client service manner
- Demonstrated ability to be collaborative and interact with all levels of management
- Flexibility, adaptability and level of comfort with ambiguity and fluid priorities
- Strong project management skills, with attention to detail and excellent follow-through skills
- Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)
Information for applicants with a need for accommodation:
https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $97,900 to $163,100.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
EA_ExpHire, EA_GPS_ExpHire
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Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our people and culture
Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.
Our purpose
Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Learn more.
Professional development
From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Requisition code: 305221
Job ID 305221