As the Marketing Operations Manager, you will play a critical role on the integrated marketing team, responsible for driving business growth through the execution of marketing campaigns. You will manage multi-channel marketing campaigns, ensuring accuracy, efficiency, and understanding of industry best practices. Being the main liaison between marketing, digital products, I.T. and agency teams.
You will identify processes to maximize resource efficiency and marketing technology usage, and keep marketing leadership team informed of marketing progress, impact and opportunities for improvement. The marketing operations manager will also help manage the marketing investments, monthly accounting and procurement activities.
JOB DETAILS:
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- Reports To: Director of Brand, Advertising and Media
- Location: Boca Raton, FL
- Direct Reports: None
- Travel: Ability to travel as needed (10%)
RESPONSIBILITIES:
Project Management:
- Manage project timelines, allocate resources, and track campaign performance
- Improve marketing processes across all marketing departments, including both non-digital and digital channels, paid and owned
Technical Integration and Delivery
- Collaborate with I.T. to Integrate technologies into marketing processes, assisting agency partners and marketing teams.
- Support the alignment, mapping and integration of marketing data and donor data across platforms, i.e. lead gen and CAPI Meta.
Marketing Productivity and Asset Management
- Serve as the primary admin for the DAM (digital asset management) and marketing productivity tools; i.e. Teams, Jira, Monday, Canva, Khoros, Lytho, Litmus
- Be the primary librarian and governance lead for the DAM
- Train and support team members on marketing productivity systems, helping with the use of tools and troubleshooting's
Budgets and Resourcing
- Manage marketing billings, contracts, and resourcing activities including Companion, Ariba & Open Text
- Partner with procurement on contract renewals, vendor set up, legal reviews, contract signatures and purchase orders
Marketing Processes and Effectiveness
- Identify and document processes to maximize resource efficiency and improve usage of marketing technology
- Ensure processes are communicated and facilitate compliance of the processes
JOB SPECIFICATIONS:
Education and Qualifications
- Bachelor's degree in marketing, business, or related field
- MBA Preferred
- 5 plus years of relevant marketing work experience
- Experience working with agencies and vendors
- Expertise in assessing marketing processes and finding ways to improve quality of work
#LI-Onsite
Our Benefits
CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL's 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp.
About CSL Plasma
CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma.
We want CSL to reflect the world around us
As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL.
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