Brand Manager/Senior Brand Manager, CSL Vifor - Maidenhead

This role reports to the Head of Marketing, CSL Vifor UK and is responsible for the leadership of a brand and therapy area. The role is instrumental to developing the strategy and executing the marketing plans. There is also a strong focus on cross-functional collaboration, and inspiring and influencing colleagues across the business, ensuring that all teams are aligned behind the strategy and a common goal.

Responsibilities

• Ownership of the strategic and tactical plans (incl. local segmentation and omnichannel customer engagement plan) and on-going reviews
  
• Develop business cases for opportunities / growth areas within portfolio
  
• Initializes and evaluates market research, market conditions, and competitor's data, extracting and implementing country-specific insights into the local marketing plan
  
• Contribute to the identification of business threats and to the development of related contingency plans including the digital tools and platforms
  
• Manage the annual operational plans and budgets for the products responsible for
  
• Assist in the development and implementation of local tactics, incl. prioritizing appropriate targeting, positioning and messaging across all customer segments/persona
  
• Partner closely with field teams and ensures understanding of vision, mission, priorities and messages

• Degree or relevant in a relevant field
  
• Minimum 5 years of experience in the life sciences industry
  
• Strong track record of strategic and operation planning for GP and/or Hospital lead products
  
• Understanding of medical aspects of therapeutic area along with willingness to develop in-depth expertise
  
• Understanding of, coupled with demonstrated ability at driving omnichannel approach and insights driven customer engagement plans
  
• Knowledge of the local legal and regulatory landscape
  
• Strong interpersonal skills with demonstrated ability to work with key customers, such as KOLs and developing opinion leader programs
  
• Professional level in English, both in oral and in written communications
  
• Ability to travel at least 20-25%
  
• ABPI qualification
  

• Minimum 5 years industry of experience in marketing roles
  
• Documented success in working with customer facing teams and medical departments
  
• Experience with Rare Disease therapy area an advantage