GLOBAL JOB TEMPLATE
Social Media & Influence Marketing Manager for Orveda
This is a unique role with a genuine opportunity to make an impact.
RESPONSIBILITIES
As our Social Media & Influence Marketing Manager for Orveda, you are responsible for Orveda.
Your main focus:
Strategy & Planning
- Lead, align and execute social media strategy from planning to execution, in compliant with corporate brand communication goals and guidelines.
- Lead the Influencer Marketing tactics for each marketing campaign, lead the creation of Influencer marketing brief for each campaign with social agencies.
Social Media:
- Manage brand owned social platform WeChat, Weibo, Red, Douyin with the help of social agency.
- Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement.
- Weekly & monthly social platform review with the readership & social followers growth.
- Solid knowledge regarding social measurements and industry benchmark.
- Strong copywriting capability to lead social agency for social articles drafting & proof reading. Strong sense of creative ideation to gain buzz for the brand accounts.
- Maintain in-house influencer pool for skincare brands.
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KOL Management:
- Fully understand China KOL / KOC landscape across all social platforms, being able to come up with KOL / KOC strategy.
- Evaluate, select, and manage KOL / KOC with social agencies.
- Build solid and trackable social KOL/ KOC measurement standard to ensure the success of influencer marketing for the whole group.
- Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
- Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery.
- Deeply understand the detailed tactics of KOL management, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.
Working for Coty means You'll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.
The team consists of Social Media & Influence Marketing Manager for Orveda and you will work closely together with several departments such as Marketing. All your colleagues are passionate in the team.
YOU ARE A COTY FIT
As an experienced the team consists of Social Media & Influence Marketing Manager, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
- Experience: 6+ yrs of digital media experience with strong presence & expertise in KOL/ KOC and social media management.
- Beauty industry experience is preferable in agency/ brand.
- Experience in managing social MCN agencies is preferable
- Practical experience in plan, executing influencer marketing campaign in but not limited to Red, WeChat, Weibo, Douyin & Bilibili.
- Experience in other digital media is preferable but not a must including EC media, Digital Display, Search & offline OOH.
- Strong logical thinker.
- Work proficiency in both spoken and written English.
OUR BENEFITS
As our Social Media & Influence Marketing Manager, some of the benefits you will receive are:
- A salary that matches your knowledge and experience
- Great holiday benefits
- Comprehensive medical and commercial insurance
- Fair rewards given based on performance and individual abilities
- Promote flexible and diverse lifestyles and ways of working
RECRUITMENT PROCESS
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.