Associate Manager, Luxury Events

Job Description

Company Summary

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards-from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

• Supports the planning and execution brand led luxury events/experiences at the national and DMA level.
• Assists in the implementation, execution and ongoing management of events for all Constellation Wine & Spirits brands. Working in conjunction with travel, brand teams, and the Brand Engagement teams/Sales.
• Assists in managing multiple vendors in the development, production and delivery of marketing materials and tactics; ensuring adherence to brand standards.
• Assists in the communication, production, assurance that materials are delivered on time, on-budget and at quality execution. Identifies and communicates potential risks to on time delivery of components to Manager, Luxury Events and other leadership.
• Possess a clear understanding of local, state and federal beverage laws in assigned states. Utilizes knowledge in the helping in the development and implementation of local/social media, retail promotion overlays, special events and sponsorships
• Maintains strong relationships with various internal stakeholders and cross-functional teams (Brand, Sponsorship, Finance, Legal, Revenue Management) as well as key external partners, agencies and vendors
• Performs additional duties and responsibilities as determined by management
• Locality preference in the Napa Valley or SF Bay area, however open to qualified candidates from key markets. Event duties may necessitate some travel- openness to travel up to 15% annually preferred.

• Bachelor's degree required preferably with a concentration in event development is ideal. An understanding of luxury space is a must.
• 2 years of progressive experience in a related role, preferably in the beverage alcohol industry, with an understanding of the job function, marketing, sales needs, and the three-tier distribution system.
• Expert knowledge of marketing principles, practices, tactics and tools; ability to synchronize consumer insights, sales and volume data to identify in market luxury event opportunities and drive to successful completions.
• Creativity and the ability to follow through on marketing projects from inception to completion; previous experience with marketing program design and implementation.
• Highly developed interpersonal skills are necessary; requires excellent written and oral communication skills with the ability to communicate well across all levels of the organization; must be comfortable with public speaking and presenting marketing content in front of large and small audiences; must have excellent customer service skills with the ability to work with both internal and external customers
• Successful track record of working with and activating large scale successful events as well as small scale events.
• Progressive experience working with vendors in the design, production and execution of event management.
• Must be able to make decisions independently and recommend viable solutions to problems and issues
• Must have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative design
• Must possess a confident, pro-active, creative, and collaborative style that assimilates well within a team environment. Maintains positive and can-do attitude and approach to work. Must operate with a sense of urgency and a customer-first approach. Must take the initiative to learn and acquire new skills and abilities and improve upon existing systems and programs.
• Works well in a fast-paced, action-oriented team where priorities change and time frames are critical
• Must possess excellent analytical, organizational and project management skills. Ability to guide projects from conception to fruition within established timelines and budget is essential.
• Must be experienced and be able to demonstrate solid skills using software packages including Microsoft Office and Photoshop or their equivalents.
• Highest degree of ethics and professional conduct

• WSET 2 in Wine and WSET 2 in Spirits or equivalent certifications

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Must be willing and able to travel as needed, roughly 15% (up to 40%)