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Constellation Brands

Associate Brand Manager, SVEDKA

San Francisco, CA

Job Description

Company Summary

We're the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we're driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we're the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we're just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

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Position Summary

Reporting to and together with the Senior Brand Manager, the Associate Brand Manager, SVEDKA has a General Management approach and broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans across Price, Promotion, Packaging & Product. These include brand plan development and execution, ongoing actionable business analytics, media campaigns, sponsorship and event activation, business budgeting and financial analysis, cross-functional team leadership, insights led innovation strategy and development along with supporting project management, integrated marketing communication, and retail/on premise point-of-sale development and execution.


  • Supports development and implementation of the annual brand strategy and marketing plan to create consumer demand based on strong business analytics.
  • Assists in the development and implementation of short- and long-term marketing objectives and strategies. Participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand and business goals.
  • Leads brand business analysis efforts. Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.
  • Supports development and execution of insights based strategic innovation plans to position the business for both short and long-term success, including project management of key innovation initiatives from ideation to successful launch.
  • Assists in the creative development process and execution of all advertising campaigns.
  • Assists Senior Brand Manager and Media Planning team in the development of media plans and initiatives and communicates media plans to the field in compelling sales materials.
  • Collaborates closely with creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a fashion that is exciting for consumers and trade stakeholders.
  • Supports Senior Brand Manager in working with the Brand Experience team to develop all national and local consumer promotion programming at retail in both on and off premise channels.
  • Assists Senior Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of all event marketing programming, including all national sponsorship events, charitable donations, trade related functions, etc.
  • Assists Senior Brand Manager in working with International teams to insure consistency of brand strategy and execution globally.
  • Assists Brand Manager with packaging development when applicable.
  • Leads day-to-day brand budget management, PO creation and invoice processes. Ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters.
  • Participates in market visits and assists in Business Unit planning and review meetings, providing actionable insights and brand/portfolio innovation and programming ideas based on key learnings.
  • Develops presentations for internal and external meetings, as well as insights and analytics based brand selling tools (presentations, sell sheets).

Key Foundational Business & Leadership Skills

  • Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.
  • Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.
  • Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.
  • Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.
  • Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.

Experience Sets

  • Strong analytical skills with an aptitude to utilize trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.
  • Strong quantitative acumen.
  • Strong writing, presentation, and verbal communication skills; demonstrates ability to communicate and sell the strategies and plans at all levels of the organization.
  • Must be able to interact successfully with management, field personnel, agencies and cross functional teams, fostering open, honest and direct communication.
  • Ability to evaluate creative work in the context of brand strategy.
  • Ability to manage complex project list, priorities and budgets with a focus on driving for results.
  • Ability to manage expectations of supervisor, other functional groups and agency partners.
  • Strong persuasion skills to gain alignment where needed.

Minimum Qualifications

  • Bachelor's Degree in related field required.
  • CPG, Beverage Alcohol or general marketing experience preferred but not required.
  • Demonstrates a genuine desire and passion for the wine & spirits industry, and to think strategically and creatively, with a financial orientation and analytical / problem-solving skills.
  • Excellent organizational skills, ability to prioritize, and strong project management skills.
  • Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen) a plus.

Physical Requirements/Work Environment

  • Able to lift 40lbs on a regular basis.
  • Work in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.
  • Must have valid U.S. passport.

San Francisco, California

Additional Locations

Job Type
Full time

Job Area

The salary range for this role is:
$79,800.00 - $167,700.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Client-provided location(s): San Francisco, CA, USA
Job ID: Constellation_Brands-R-32338
Employment Type: Full Time