Associate Brand Manager, SVEDKA

Job Description

Company Summary

We're the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we're driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we're the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we're just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

• Supports development and implementation of the annual brand strategy and marketing plan to create consumer demand based on strong business analytics.
• Assists in the development and implementation of short- and long-term marketing objectives and strategies. Participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand and business goals.
• Leads brand business analysis efforts. Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.
• Supports development and execution of insights based strategic innovation plans to position the business for both short and long-term success, including project management of key innovation initiatives from ideation to successful launch.
• Assists in the creative development process and execution of all advertising campaigns.
• Assists Senior Brand Manager and Media Planning team in the development of media plans and initiatives and communicates media plans to the field in compelling sales materials.
• Collaborates closely with creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a fashion that is exciting for consumers and trade stakeholders.
• Supports Senior Brand Manager in working with the Brand Experience team to develop all national and local consumer promotion programming at retail in both on and off premise channels.
• Assists Senior Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of all event marketing programming, including all national sponsorship events, charitable donations, trade related functions, etc.
• Assists Senior Brand Manager in working with International teams to insure consistency of brand strategy and execution globally.
• Assists Brand Manager with packaging development when applicable.
• Leads day-to-day brand budget management, PO creation and invoice processes. Ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters.
• Participates in market visits and assists in Business Unit planning and review meetings, providing actionable insights and brand/portfolio innovation and programming ideas based on key learnings.
• Develops presentations for internal and external meetings, as well as insights and analytics based brand selling tools (presentations, sell sheets).

• Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.
• Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.
• Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.
• Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.
• Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.

• Strong analytical skills with an aptitude to utilize trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.
• Strong quantitative acumen.
• Strong writing, presentation, and verbal communication skills; demonstrates ability to communicate and sell the strategies and plans at all levels of the organization.
• Must be able to interact successfully with management, field personnel, agencies and cross functional teams, fostering open, honest and direct communication.
• Ability to evaluate creative work in the context of brand strategy.
• Ability to manage complex project list, priorities and budgets with a focus on driving for results.
• Ability to manage expectations of supervisor, other functional groups and agency partners.
• Strong persuasion skills to gain alignment where needed.

• Bachelor's Degree in related field required.
• CPG, Beverage Alcohol or general marketing experience preferred but not required.
• Demonstrates a genuine desire and passion for the wine & spirits industry, and to think strategically and creatively, with a financial orientation and analytical / problem-solving skills.
• Excellent organizational skills, ability to prioritize, and strong project management skills.
• Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen) a plus.

• Able to lift 40lbs on a regular basis.
• Work in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.
• Must have valid U.S. passport.