About the team & opportunity
What's so great about working on Calendly's Marketing team?
We show our prospective customers the value of our product and features in increasing their most valuable asset…time.
Why do we need you? Well, we are looking for a Sr. Webinar Marketing Manager who will bring excellent storytelling skills, a strategic approach, and the ability to efficiently work cross-functionally. You'll report to the Manager of Campaign Marketing, and you will be responsible for owning the webinar channel for Calendly, from strategy, content creation and presentation, to reporting and analytics.
A day in the life of a Sr. Webinar Marketing Manager at Calendly
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You will start with understanding our existing and previous webinar strategy and performance, and you will partner with other leads on the Marketing team to understand the needs & develop a strategy to increase Pipeline and ARR from this critical channel. You will take ownership for owning our Webinar channel, our top channel for driving MQLs. You will tell stories and use your passion for putting the customer first to help meet your goals.
On a typical day, you will be working on:
- Building and presenting on webinars and other virtual experiences to support the full funnel, from thought leadership, product adoption, and upsell/cross-sell.
- Experimenting with different formats and offers to improve webinar attendance and performance.
- Partnering with Product and Solutions Marketing, Demand Generation, and Sales to create programs to hit the Marketing team goals.
- Coordinating with marketing teams to promote webinar promotions to drive audience registration (web site, email campaigns, organic social media, co-marketing, etc.).
- Leading the repackaging of all the content you create to fit into other coordinated marketing campaigns.
- Securing speakers/presenters, partners, sales engineers for demos and customers for programs.
- Coordinating registration and follow up for each webinar, including all drip campaigns.
- Measuring the success of each webinar and report the results to management.
What do we need from you?
- 3-5+ years of B2B demand generation experience with both enterprise and PLG marketing.
- Community and customer-focused, with excellent storytelling skills through presentations and slides
- Analytically-minded with a focus on target attainment, using data to inform strategies and priorities.
- Ability to multitask and meet deadlines in a fast-paced environment, while paying close attention to details
- Experience working with marketing automation software such as Marketo
- Experience working with CRM such as Salesforce, including campaign and lead management and reporting
- Excellent interpersonal and communication skills with an ability to work optimally cross-functionally and with all levels within the organization
- A growth mindset - always making improvements, trying new things, rolling with changes, failing fast, and a can-do attitude
- Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time
What's in it for you?
Ready to make a serious impact? Millions of people already rely on Calendly's products, and we're still in the midst of our growth curve - it's an excellent time to join us. Everything you'll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you've ever worked with, then we hope you'll consider allowing Calendly to be a part of your professional career.
Our Hiring Process:
Typically, individuals will participate in the following interview process. However, there may be slight nuances given the role and or department we are hiring for. Please keep in mind that individuals can be declined from the position at any stage of the process.
- Qualified individuals will be invited to schedule a phone interview with a member of our recruiting team. This is a great time to ask any initial questions you have about the company or the role.
- Next, we'll put you in direct contact with your potential manager. You'll get a chance to learn even more about life at Calendly, the responsibilities within your role, and the qualities needed to succeed here.
- Next, you'll meet with your potential team members.
- Then, we will ask you to give a presentation that will give you the ability to highlight your skills.
- Finally, we connect with those you've worked with before, to learn more about the impact you can make, the value you bring, and the best way to set you up for success at Calendly.
We aim to provide an inclusive and equitable experience to everyone who expresses interest in working at Calendly. The recruiter assigned to this role will keep you informed every step of the way. Have questions? Let your recruiter know! Want to share your experience? We are passionately committed to improving and building on our process, and we consider feedback a gift.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at recruiting@calendly.com.
This specific role is not eligible for employment in Hawaii, or Alaska. Note that all individual roles will specify location eligibility.
Candidates residing in California may visit our Notice at Collection for California Candidates here:Notice at Collection