At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.
We are seeking a collaborative and proven brand strategist to join our Global Brand & Digital Marketing team, whose mission is to unify our brand strategy with creative design and digital channels in order to strengthen our brand and power its role in driving our business goals. You will be a critical part of the team that helps guide the next stage of our brand evolution - crystallizing, simplifying, and optimizing a trusted and industry leading brand that sits at the center of the global financial system. You will help establish foundational brand principles and guidelines, while informing the brand's activation across channels and campaigns globally.
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You should get wildly excited about brand and messaging frameworks, naming principles, color palettes, and tone of voice guidelines - and the very practical, real-world use of them. And since you'll be working with cross functional team - our creative director, digital channel managers, segment marketing teams, regional marketing leads, sales and sales ops, and a number of agencies - you'll need to balance your collaboration, leadership, and evangelist skills thoughtfully. Our open, diverse, and fun culture is our strongest asset, and we'll look to you to add to it.
This role is considered hybrid, which means you'll be assigned to a Broadridge officeandgiven the flexibility to work remotely. We travel occasionally to collaborate in person or attend company or industry events.
Role Functions and Responsibilities:
- Own and evolve Broadridge's global brand strategy, including naming, messaging frameworks, and communications standards across our channels; collaborate with segment marketing, sales, and product teams on brand architecture
- Help develop updates to the Broadridge brand, across our visual system, voice and tone, and guidelines for each of our marketing channels (digital, events, print, editorial content, environmental, swag)
- Roll out these updates across the entire 15k+ associate organization, applying worldclass change management to ensure teams, understand, can apply, and are excited about them
- Collaborate with segment marketing teams, and regional marketing teams across the globe, to help tune marketing efforts to harmonize with the enterprise brand
- Reimagine and manage the ongoing associate engagement program for the company, leveraging communication, training and "evangelism" activities for the company's associates and key groups, including internal business partners, sales, client services and external agency partners
- Work with the Events team to develop the creative strategy and execution, for our positioning across all hundreds of corporate and business events
- Manage our ongoing brand study to monitor how our target audiences view the Broadridge brand across an array of brand attributes, interpret the results, and be the voice internally of the findings and implications
- Serve as counsel and partner for business and enterprise marketing teams on marketing strategies and tactics, internal and external creative work, and agency management
- Collaborate with the internal brand, design, and digital channel teams to workshop ongoing work, tuning it to support the brand strategy and ensuring brand standards are met
- Manage a high-performing brand manager
- 12+ years' experience in brand and marketing experience, mostly for B2B; tech, fintech, and/or financial services a plus
- Experience managing and evolving a complex enterprise brand across industries and global regions, with demonstrated success in collaborating with and influencing teams across a complex organization
- Expertise in, and hands-on experience with, corporate branding positioning, brand messaging and marketing communications with the ability to drive, implement, and operationalize the brand strategy in a matrixed, consensus-driven environment
- Strong understanding of marketing campaigns, editorial content, and analytics and how they work together to inform decisions that affect the brand
- A balance of brand-related academic rigor and practicality to help achieve tasks and drive KPIs (...not that the two are mutually exclusive)
- Strong communication and presentation skills, demonstrated experience briefing leaders on learnings and recommendations, with a focus on change management
- Experience managing and mentoring others
- A desire to make a huge impact on an already successful brand with great products and people
- Base Salary: 150,000 - 180,000 Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
- Annual Bonus: 20%
- Restricted Stock Units
- Benefits: Medical, dental, life and vision insurance. 401k w/ match, parental leave, and more.
Broadridge associates helped us envision our Connected Workplace - a work model that allows associates around the globe, dependent upon their role responsibilities, to take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.
We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates diversity in all its dimensions.
Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.US applicants: Clickhereto view the "EEO is the Law" poster.
If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email toBRcareers@broadridge.com.