Senior Channel Marketing Manager - Walmart

Overview
As the Senior Channel Manager for Walmart, you will have full P&L responsibility along with sales for the account. Managing one direct report you will work with Sales, Product Development, Finance, and Operations driving Walmart-focused initiatives that deliver revenue, margin, and market share goals. You'll own the end-to-end retail calendar, managing everything from Line Review planning, modular resets and promotional execution while providing post-event analysis, ensuring cross-functional alignment.


Responsibilities

• Strategically achieve budgeted sales and profitability targets for entire Walmart P&L
• Collaborate with Sales, and Product teams to optimize customer mix, maximizing sales and margins for both our company and our retail partners.
• Lead the commercialization of new products and programs within the market, ensuring effective implementation.
• Drive line review planning processes to secure product placement driving better ROI for Walmart and Bradshaw Home
• Develop and execute promotional strategies tailored to drive sales while optimizing margins.
• Set customer pricing based on product categories and specific margin requirements that avoids channel conflicts.
• Utilize POS data and market analysis, leveraging syndicated data and customer POS to track performance and identify market trends.
• Implement initiatives to drive efficiencies and reduce non-productive costs at the customer level.
• Manage day-to-day business activities at key accounts, working closely with Sales, Product Development, Finance, and Operations teams.
• Represent the company at relevant trade shows, fostering key relationships and showcasing our offerings.

• 5+ years of experience in channel or trade marketing, preferably within the consumer package goods industry.
• Bachelor's degree in business, marketing, or related field; or equivalent experience.
• Proficient in reading and analyzing syndicated data such as Circana to inform strategic decisions.
• Strong proficiency in Microsoft Excel for building pricing models, analyzing financial data, and assimilating data from various sources.
• Proficient in Microsoft PowerPoint to craft compelling stories for customer presentations.
• Strong analytical and problem-solving skills, with excellent time management and organizational abilities.
• Effective communication skills, capable of articulating ideas to both small and large audiences.
• Ability to lead and collaborate across departments to achieve company objectives effectively.

• Bentonville, AR