Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders-empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
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BCG X
BCG X is the tech build & design unit of BCG. Turbocharging BCG's deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world's most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we're creating the bold and disruptive products, services, and businesses of tomorrow.
Practice Area Profile
What You'll Do
Formulate marketing strategies from qualitative surveys
Design and carry out research using the appropriate framework
Consumer Trend Survey/Customer Analysis
Plan and design brand strategies
Plan and design customer strategies
Marketing execution planning and practical management
Draft media plan
Support for the planning and execution of digital marketing measures
KPI tree formulation and PDCA management
Understanding advanced trends and scenario thinking
Development of marketing and sales funnels, and support for measures, drafting, and implementation of each funnel
What You'll Bring (Experience & Qualifications)
Experience planning and executing brand strategy, customer strategy, and marketing strategy
* Management experience in all aspects of marketing