WHAT YOU'LL DO
As Global Marketing Activation & Orchestration Director, you will play a vital role within the Activation & Orchestration (A&O) Team and shape BCG's global marketing and communications strategy around one of our Global Campaigns, the priority capabilities and themes BCG stands for. You will take ownership of campaign strategies and key campaign elements in close collaboration with BCG's Senior Leadership Team (e.g., the Global Chief Communications Officer, the Global Positioning Chair, and the Chief Marketing Officer), global channel teams, as well as BCG's Practice Areas and local markets.
As part of this position, you will
Take responsibility for articulating the campaign strategy and plan in alignment with senior stakeholders across BCG
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Drive the campaign content marketing agenda in collaboration with colleagues from content studio and communication channels (earned, social, web, paid, media and branding) as one team.
Own campaign orchestration and 360-degree amplification with core A&O and extended Marketing & Communications teams working on the campaign. Ensuring delivery against campaign KPIs and budgets.
Define overall goals and KPIs for respective activation, work closely with the analytics team to monitor plan against KPIs and makes adjustments accordingly
YOU'RE GOOD AT
Working with senior stakeholders with a consultative mindset
Excellent verbal and written communication, enabling you to effectively interact with all levels of the organization, including senior stakeholders in a global, and at times, high pressure, complex, and virtual environment.
Conceptual and analytical thinking to craft a marketing and communications strategy
Understanding the themes shaping today's global agenda and BCG's business priorities, ability to quickly develop depth in new topics
Excellent project management, organization, and improvisation skills, with a high degree of flexibility, reliability, and the ability to work under pressure
Leading working teams & working collaboratively in a global matrixed organization
Performing successfully and in a positive and friendly manner in a fast-paced, intellectually intense, service-oriented environment
YOU BRING (EXPERIENCE & QUALIFICATIONS)
A minimum of 8 years-experience in management consulting or professional services marketing
A Bachelor's Degree in a relevant field of expertise. Master Degree or MBA a plus
Proven ability to work with topic experts and senior executives
Advanced communication skills: oral, written and active listening (including senior leadership presentations/meetings)
Ability to work with different markets, cultures and travel as required
Fluent written and spoken English skills, additional languages a plus
Integrated Marketing Expertise or experience in managing thought leadership campaigns a plus
YOU'LL WORK WITH
Will work with the A&O team and channel representatives of mostly senior marketing specialists.
As part of this team, you will interface with a broad set of colleagues across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Senior/Executive Directors and peers within BCG's Marketing & Communications function).