Associate, Marketing - Digital Marketing II

Overview

Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the "bank of banks" - 97% of the world's top banks work with us as we lead and serve our customers into the new era of digital.

With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we're approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.

• Maintain content across the IM EMEA & APAC suite of multi-lingual websites and microsites. Ensuring all web content is accurate, up-to-date, consistent and compliant. Carrying out regulatory changes and time sensive updates as required.
• Action tasks and work within the JIRA work management tool.
• Co-ordinate content (for all site elements, including text, infographics, video, imagery, etc.), assuring that appropriate parties have reviewed and approved all sections.
• Responsible for management of regular and adhoc documentation placed on the website - including maintaining the Fund document metadata matrix files used to determine Library attributes.
• Responsible for manual document uploads to relevant websites as necessary. Liaising with IM EMEA Investment Information Services when necessary to ensure timely document delivery.
• Maintain fund price feeds for all websites via processing of the Static Datasheet (SDS), managing the process with internal/external departments and keeping all stakeholders fully informed
• Production of test scripts to support Digital project roll out as and when necessary

• Maintain content across the IM EMEA & APAC suite of multi-lingual websites and microsites. Ensuring all web content is accurate, up-to-date, consistent and compliant. Carrying out regulatory changes and time sensive updates as required.
• Action tasks and work within the JIRA work management tool.
• Co-ordinate content (for all site elements, including text, infographics, video, imagery, etc.), assuring that appropriate parties have reviewed and approved all sections.
• Responsible for management of regular and adhoc documentation placed on the website - including maintaining the Fund document metadata matrix files used to determine Library attributes.
• Responsible for manual document uploads to relevant websites as necessary. Liaising with IM EMEA Investment Information Services when necessary to ensure timely document delivery.
• Maintain fund price feeds for all websites via processing of the Static Datasheet (SDS), managing the process with internal/external departments and keeping all stakeholders fully informed
• Production of test scripts to support Digital project roll out as and when necessary

• Provide timely, accurate campaign analytics, to enable IM Digital Team to provide recommendations for future campaigns and enhancements.
• Produce meaningful marketing KPI dashboards and deliver monthly, cross-channel performance reports

• Ensure website functionality, stability and security is maintained by carrying out quality control on all web assets. Perform regular quality assurance checks, UAT and bug-fixing (404s reports, typos, broken links, etc) and resolve applicable issues.
• Responsible for testing websites for accessibility and ensuring all sites adhere to accessibility guidelines
• Work with internal teams and external vendors as appropriate to resolve technical problems and ensure effective issue resolution
• SEO - Review and QA metadata to ensure pages/content is being optimised appropriately. Perform regular reviews across all web assets, feeding back your findings to the central Digital Team to be included in the SEM strategy.

• Hands on experience of online content management using a CMS platform (ideally WordPress), scheduling and publishing content changes.
• Knowledge and experience of HTML and CSS essential
• Experience with JIRA, Trello or other work management tool
• A good knowledge of web analytics tools such as Google Analytics/Adobe and a strong ability to interpret data.
• Experience of MS Access
• Experience of MS Excel
• Good understanding of digital technology, the digital marketing landscape and technological developments
• Understanding of W3C web standards, DDA, best practice, usability and UX design
• Ability to manage multiple projects/tasks
• Marketing Automation tool experience beneficial but not mandatory (Marketo preferable)

• Outstanding communication skills, both orally and written, with strong English language skills necessary for editing content for grammar, spelling and context.
• Process orientated with high standards and close attention to detail
• Highly organized and efficient with strong planning and prioritisation skills, ability to multi-task and cope with pressure.
• Commercially aware, results-orientated with a proven track record of high quality delivery
• High level of client service
• Creative, innovative thinker
• Initiative, sense of urgency, ability to act upon high level decisions
• Ability to understand and manage risk, escalating where necessary

• Fortune World's Most Admired Companies & Top 20 for Diversity and Inclusion
• Bloomberg's Gender Equality Index (GEI)
• Human Rights Campaign Foundation, 100% score Corporate Equality Index
• Best Places to Work for Disability Inclusion , Disability: IN - 100% score
• 100 Best Workplaces for Innovators, Fast Company
• CDP's Climate Change 'A List'