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EMEA Lead Generation, Associate

AT BlackRock
BlackRock

EMEA Lead Generation, Associate

Belgrade, Serbia

About this role

The Associate, EMEA Digital Marketing will play a key role in creating and implementing lead gen activations across Aladdin brands, driving marketing sourced and influenced pipeline across the EMEA region. This role involves developing targeted prospecting, re-engagement and nurture campaigns, and ongoing CRM support to maintain data accuracy and completeness. This role requires a creative and entrepreneurial spirit, excelling in fast-paced work environments, and the ability to foster partnerships with various teams to ensure executional excellence throughout the planning and execution process.

This role will report to the Global Lead Gen Team Lead.

About Aladdin

Aladdin® is a tech platform that unifies the investment management process through a common data language. With a view of a whole portfolio-across public & private markets-it enables scale, provides insights, and supports business transformation. This role will join a team of marketers who are passionate about elevating Aladdin as a transformative investment tech & data partner through cohesive activations that grow trust & long-term commercial outcomes.

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Key Responsibilities

  • Lead the creation, execution, and processing of email campaigns.


  • Develop targeted re-engagement strategies, including personalized outreach, nurture campaigns, and follow-up sequences.


  • Provide ongoing CRM support to ensure data accuracy and completeness.


  • Gather, maintain, and manage EMEA TAM lists.


  • Analyze event attendee lists to provide actionable insights and lead pre- and post-event email and LinkedIn outreach.


  • Prepare and deliver reports to support commercial activities in EMEA.


  • Assist in analyzing data to identify trends and optimize demand generation efforts.

Desired Qualifications

  • BS/BA degree in finance, marketing, or economics preferable.


  • Minimum 4 years of experience working in B2B marketing/lead generation teams, with a focus on tech/FinTech.


  • Experience in developing and implementing lead generation campaigns, building target lists, pipeline tracking and analysis, with a passion for accelerating marketing's contribution to pipeline, revenue, and client success.


  • Strong understanding of industry and solution offerings, combined with the skill to develop personalized email messaging that effectively engages and converts target audiences.


  • Strong communication and project management skills, with proven effectiveness in strategic relationship building across internal and external stakeholders.


  • Analytical prowess to optimize lead generation campaigns based on data and tied to desired business outcomes.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person - aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.

Client-provided location(s): Belgrade, Serbia
Job ID: blackrock-R252653
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Life Insurance
    • Mental Health Benefits
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
  • Parental Benefits

    • Family Support Resources
    • Adoption Leave
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
  • Work Flexibility

    • Hybrid Work Opportunities
    • Flexible Work Hours
  • Office Life and Perks

    • Casual Dress
    • Commuter Benefits Program
    • Holiday Events
  • Vacation and Time Off

    • Unlimited Paid Time Off
    • Volunteer Time Off
    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
    • Financial Counseling
    • 401(K)
    • Performance Bonus
  • Professional Development

    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Tuition Reimbursement
    • Lunch and Learns
  • Diversity and Inclusion

    • Founder led
    • Employee Resource Groups (ERG)

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