Director of Content Strategy

Responsibilities:

• Practice Area Leadership 30%: 
• Lead, manage and develop a team of content strategists and digital marketing analysts in providing a wide range of deliverables and support services to federal clients. 
• Provide leadership to the team in collaborating with cross-functional teams.  
• Establish and maintain quality control processes for all work products produced by the team.  
• Develop innovative methods and approaches to modernize and improve the effectiveness of products and services within the field. 
• Drive initiatives to enhance the expertise of the team in alignment with industry best practices. 
• Identify and manage staffing needs across contracts; work with managers to assign individual responsibilities. 
• Foster collaboration within the content strategy team and across all practice areas. 
• Educate colleagues and client stakeholders on the importance of content strategy and its role within the overall customer experience. 
• Provide and support thought leadership surrounding emerging trends and issues. 
• Manage individuals and teams, develop relationship-building efforts; lead and mentor junior staff.  


• Client Delivery 30%: 
• Serve as strategic client contact and trusted advisor for select engagements. 
• Develop a deep understanding of client information, including business strategy, services, and stakeholders. 
• Counsel clients about developments in the public sector and civic engagement. 
• Continuously seek ways to improve client service and identify opportunities for expanding client relationships.
• Monitor quality of strategic work products to ensure the team’s deliverables are comprehensive, thoughtful, measurable, and on message. 
• Promote best practices and innovative approaches to problem solving within the field. 


• Business Development 30%: 
• Contribute to new business proposals and presentations for federal clients. 
• Identify emerging opportunities to increase client value. 
• Lead solutioning efforts in response to business proposals. 


• Thought Leadership 10%: 
• Contribute to Bixal’s brand awareness in the market through attending and presenting at conferences. 
• Support the team in advancing content strategy through thought leadership initiatives, including Bixal's Content Strategy DC Meetup group. 
• Collaborate with other practice area directors to enhance and educate on problem solving methodologies in the digital space. 

Qualifications

• 10+ years of total professional experience 
• 3+ experience managing or directing content strategy teams in a cross-functional environment 
• Bachelor's degree in related field. Masters preferred. 
• Experience building and managing high-performing professional services teams. 
• Strong leadership skills and an aptitude for making informed decisions and recommendations. 
• Proven success in leading teams who work within an Agile framework to execute content strategies for large, complex digital products. 
• Proven success in working with Drupal to conduct content inventories and analysis, create content models, and craft content editorial and governance plans. 
• Proven success in crafting well-researched and user-centric content, such as transactional and informational website copy, social media posts, blog posts, or articles; turn complex topics into compelling, digestible, and engaging narratives. 
• Experience in executing best practices for incorporating data driven insights to optimize content with the ability to interpret and translate data into meaningful insights, strategies, and plans. 
• Experience in incorporating cross-functional findings such as user research reports, usability testing outcomes, analytics reports, and technical and business requirements to ensure iterative improvements to content development, content organization and SEO. 
• Knowledge of launching and maintaining digital initiatives, such as new or modernized websites running on Drupal. 
• Excellent verbal and written communication skills. 
• Experience creating a wide variety of deliverables aligned to our client's strategies and missions. 
• Proficiency in translation and cultural adaptation to ensure content resonates with diverse audiences while maintaining brand voice and integrity. 
• Experience working with federal government agencies 
• Ability to undergo and obtain a Public Trust security clearance 

Working Knowledge of

• United States Web Design System (USWDS) 
• Government issued Plain Language Guidelines 
• Accessibility & Inclusive design 
• Optimal Workshop 
• Microsoft & Google Suite 
• Microsoft Teams & Slack 
• Figma & Miro 
• Bilingual - fluent in English and Spanish.