Content Marketing Lead

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

Crypto is an exciting and revolutionary, ever-evolving industry. Bitso is a leading and amazing product for customers to invest in crypto. Your mission will be to help educate new and existing customers about crypto and Bitso. You'll be part of a team that creates and executes the strategy for all the content coming from the Marketing team.

• Proven English fluency.
• Content Strategy Knowledge: Identifying target audiences, crafting compelling narratives that align with business objectives, and selecting the most effective channels for content distribution.
• Content Project Management: Managing multiple projects at once, meeting deadlines, and coordinating with other team members and external providers are common tasks for a content marketer.
• Crypto/investment knowledge: Being passionate or having experience in the industry is a big plus. Knowing about investment products and investment terms also very nice to have.
• Creativity: Coming up with new ideas for engaging content requires a creative mindset.
• Understanding of Marketing Strategies: A good content marketer understands the basics of marketing strategies and how content fits into the bigger picture of brand promotion and sales.
• Communication Skills: Excellent written and verbal communication skills are essential for creating compelling content and collaborating with team members.
• Content Creation: Knowledge on how to write well-structured and engaging content that resonates with the target audience.
• SEO Knowledge: Understanding search engine optimization techniques is essential for creating content that ranks well in search engine results, driving organic traffic to the website.
• Research Skills: Content marketers need to be able to research industry trends, understand customer needs, and stay updated on best practices.
• Social Media Savvy: Knowledge of different social media platforms and how to engage audiences on them. This includes understanding the type of content that works best on each platform.
• Data Analysis: The ability to analyze data to gauge the success of content marketing strategies is important. This includes using tools like Google Analytics to track website traffic, user engagement, and conversion rates.

• Be up to date on the latest news and trends of the crypto industry.
• Help shape the company's Content Marketing strategy and execute it.
• Understand the gap of education that customers have to fulfill them with meaningful content.
• Create content one-pagers.
• Brief and review work from external agencies and internal creative department.
• Own the content implementation from end-to-end.
• Have meetings and interact with internal and external stakeholders representing the Content team.
• Take actions based on data insights and results to reach KPIs.

• Be Human: we delight our customers through great products, deep care and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
• Drive Change: we're fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
• Choose Bold Honesty: we seek the truth, especially when it's uncomfortable, in our teams, products and business reality because that will uncover where we need to focus.
• Be An Owner: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso app.
• Extended Family Leave policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Brazil and Argentina.
• Volunteering days.
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
• This role is expected to work remotely.
• To see our Privacy Policy please click here.